who not only excels in organic search optimization but also has hands-on expertise in running
paid campaigns on Google, Meta, and other digital platforms
. The ideal candidate will be responsible for developing, implementing, and managing comprehensive SEO strategies alongside paid ad campaigns to maximize ROI and drive measurable results.
Key Responsibilities
Develop and implement
SEO strategies
to improve organic rankings, traffic, and conversions.
Conduct keyword research, on-page/off-page optimization, and technical SEO audits.
Plan, execute, and monitor
paid advertising campaigns
on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
Optimize ad campaigns for
maximum ROI, CTR, and conversions
while minimizing cost per acquisition.
Track, analyze, and report on SEO and paid campaign performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Stay updated with search engine algorithms, paid media trends, and emerging digital marketing practices.
Collaborate with content, design, and development teams to ensure alignment of SEO and paid strategies.
Manage budgets, bidding strategies, and performance metrics for all paid campaigns.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
3-5 years of proven experience
in SEO and Paid Media Management.
Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other platforms.
Expertise in SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
Analytical mindset with ability to interpret data and optimize campaigns accordingly.
Strong communication and project management skills.
Google Ads and Meta Blueprint certifications (preferred).
What We Offer
Competitive salary package.
Opportunity to work on diverse brands and industries.
Professional growth and upskilling opportunities.
Creative, collaborative, and supportive work culture.
Job Type: Full-time
Pay: ₹16,984.39 - ₹80,000.00 per month
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