Job Description

: SEO Specialist (with Digital Marketing, Social Media & Training Responsibilities)Position Overview

We are seeking a results-driven

SEO Specialist

with strong expertise in

digital marketing and social media management

who can also

train and mentor

team members. The ideal candidate will be responsible for enhancing website visibility, optimizing content, managing campaigns, and empowering others through structured training sessions.

This role requires a blend of

hands-on execution

and

knowledge sharing

to strengthen both performance and internal capabilities.

Key ResponsibilitiesSEO (Core Responsibility)

Conduct keyword research, competitor analysis, and SEO audits. Optimize website architecture, content, landing pages, and metadata. Manage technical SEO elements (site speed, indexing, schema markup). Build quality backlinks and improve domain authority. Monitor rankings, traffic, and conversions with tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.

Digital Marketing

Plan and execute integrated digital campaigns for lead generation and brand visibility. Run

PPC/paid ads

across Google Ads, Meta Ads, and LinkedIn. Develop content strategies aligned with SEO and marketing goals. Collaborate with content creators and designers for optimized blogs, videos, and creatives.

Social Media Management

Develop strategies for organic growth across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube). Create, schedule, and monitor engaging posts, reels, and stories. Track and analyze engagement, reach, and conversions. Align social media campaigns with SEO and overall digital marketing strategy.

Training & Mentorship

Conduct

training sessions and workshops

on SEO, social media, and digital marketing tools. Mentor junior team members and interns on execution best practices. Prepare training materials (guides, SOPs, checklists) for in-house learning. Keep the team updated on

latest algorithm changes, digital trends, and emerging tools

.

Analytics & Reporting

Generate monthly/quarterly performance reports across SEO, ads, and social media. Share actionable insights and recommendations to improve ROI. Train staff on using analytics dashboards for decision-making.

Qualifications & Skills

Bachelor's degree in Marketing, Communications, Business, or related field. 3-6 years of proven experience in

SEO, digital marketing, and social media management

. Prior experience in

training, mentoring, or team leadership

is highly desirable. Strong knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and social media analytics. Expertise in Google Ads, Meta Ads Manager, and campaign optimization. Excellent communication, presentation, and documentation skills. Ability to simplify complex topics for training purposes.

What We Offer

Competitive salary with performance-based incentives. Opportunity to

lead campaigns and upskill team members

. A collaborative and learning-focused work environment. Growth path towards

Digital Marketing Lead / SEO Trainer role

.
Job Type: Full-time

Pay: ₹14,000.00 - ₹20,000.00 per month

Work Location: In person