Job Description

JOB ROLE

• Drive and execute projects such as site audits, migrations and other SEO specific initiatives.
• Conduct data analysis of SEO performance metrics to develop optimization approach to improve performance while providing insights and recommendations as appropriate
• Develop and execute content strategy and keyword/traffic growth based off numerous data sets and our business goals
• Implement link acquisition strategy through various outreach techniques
• Integrate with development and design teams to provide quality UX and technical SEO efforts (coding, speed, etc.)
• Optimize citation websites like Google My Business, Wikipedia, Yelp and other third-party listings
• Produce quantitative and qualitative reporting based off important organic KPIs
• Identify new SEO growth opportunities through technical audits, data/traffic analysis and competitive research

• 3+ years of work experience in SEO. Experience working in an agency will be preferred.
• In-depth understanding of digital media fundamentals and language
• Deep understanding and experience with Google Analytics, Search Console, Screaming Frog, SEM Rush, Ahrefs, Jet Octopus, Google My Business, Yext, Moz Local and other relevant tools
• Working knowledge of Shopify, Wordpress, HTML, CSS, and JavaScript
• Ability to conceptualize and execute a robust link-building strategy
• Proven success in utilizing analytics to provide strategic recommendations and drive concrete action
• Ability to articulate SEO ideas, strategies, and tactics to various audiences and cross functional partners