Job Description

: About the Company Della Leaders Club is the World\'s 1st Global Business Platform for Entrepreneurs, Professionals and Young Leaders. We are that one platform where our members get access to unbiased, filtered and ready-to-apply knowledge helping them elevate their game. We are a global community of leaders who stand on the three tenets of Forum, Business and Lifestyle. Position / Role: SEO Manager Experience Required: 3 - 5 years Location: Mumbai Reports to: Chairman & MD Industries Preferred: OTT, e-commerce, Media & Entertainment, Internet Qualifications Preferred: BS/MS degree in quantitative, test-driven field Skills Required: Proven SEO experience, SEM experience managing PPC campaigns across Google, Solid understanding of performance marketing, conversion, and online customer acquisition, In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ashraf, etc.), Experience with bid management tools (e.g., Click Equations etc.), Experience with A/B and multivariate experiments, Working knowledge of HTML, CSS, and JavaScript development and constraints, Knowledge of ranking factors and search engine algorithms, Up-to-date with the latest trends and best practices in SEO and SEM Job Responsibilities: . Manage all search engine optimisation and marketing activities . Responsible for managing all SEO activities such as content strategy, link building and keyword strategy . Increase rankings on all major search networks and on website . Manage all SEM campaigns on Google, LinkedIn, Instagram, Facebook, YouTube to maximize ROI . Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns . Track, report, and analyse website analytics and PPC initiatives and campaigns . On-page and Off-Page SEO Expert . Follow latest SEO trends . Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. . Optimize copy and landing pages for search engine marketing . Perform ongoing keyword discovery, expansion, and optimization . Research and implement search engine optimization recommendations . Research and analyse competitor advertising links . Develop and implement link building strategy . Work with the development team to ensure SEO best practices are properly implemented on newly developed code . Work with editorial and marketing teams to drive SEO in content creation and content programming . Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Job Expectations: Looking for a candidate with good experience in SEO & SEM both. Minimum Qualification: Graduate, Masters, PhD Minimum Job Experience: 3-5 years Reporting to: Head of Department Travel: No

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