Job Description

Responsibilities

• Develop and execute successful SEO and ASO strategies for short and long term.
• Ability to Manage the team of SEO Specialists
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Has knowledge on App Optimization techniques (Install, Retention, Crash Analysis)
• Has knowledge about the App review, App store ranking check-up, App review optimization strategy
• Optimize website content and landing pages
• Direct Off-page optimization projects (e.g. link-building)
• Has command to handle the On-page optimization projects
• Collect data and report on traffic, rankings and other SEO aspects periodically
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends
• Has Business insight capability for foresight growth
• Has experience on to work target oriented project
• Has experience to handle the more than 10K index pages website
• Should aware with latest and Past Google Algorithm changes
• Should have knowledge to do analysis on User experience tools
• Perform competitors research to gain market insights and identify new opportunities
• Measure and report performance of website rankings and assess against goals (ROI and KPIs)
• Will be responsible for growing apps and website organically, on Google Play, App Store and Web
• Manage workflows covering keywords ranking & conversion rate optimization, managing requirements for designs, content, localization and A/B Testing

Requirements and skills

• Proven experience as SEO Manager
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Experience with ASO & SEO Tools, such as: Google Firebase, App consoles, Mobile Action, App Tweak, App Annie, Sensor Tower, Google Analytics, Appsflyer, Keyword Planner, Google trends etc.)
• Familiarity with relevant tools (e.g. Ahrefs, Conductor, Screaming Frog, MOZ, SEM rush etc.) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• Up-to-date with the latest trends and best SEO practices in online marketing and measurement
• Has 3-4 Years\xe2\x80\x99 experience in digital marketing
• Has Bachelor degree or equivalent or higher degree
• E- Commerce experience will be preferable

Job Types: Full-time, Regular / Permanent Salary: 950,000.00 - 965,000.00 per month Benefits:

• Paid time off

Schedule:

• Day shift
• Fixed shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• total work: 3 years (Preferred)