Job Description

Job Title: SEO Specialist - D2C Brands

Date Posted: July 29, 2025

Salary: ₹30,000 - ?60,000 per month

Job Type: Full-time, Permanent

Work Location: In-office

About the Role

We are looking for a performance-oriented SEO Specialist with 3-5 years of hands-on experience working with D2C / e-commerce brands. The ideal candidate will drive organic revenue growth, improve product and category rankings, and optimize the full funnel--from discovery to conversion.

This role requires strong expertise in e-commerce SEO, Google's AI-driven search ecosystem, E-E-A-T, Core Web Vitals, and conversion-focused content optimization.

Key Responsibilities

Develop and execute SEO strategies specifically for D2C and e-commerce brands

Drive organic traffic, rankings, and revenue growth across product, category, and collection pages

Conduct keyword research focused on buyer intent, commercial queries, and search demand

Optimize product descriptions, category pages, blogs, and landing pages for SEO & conversions

Perform technical SEO audits (site structure, crawlability, indexing, page speed, CWV)

Optimize SEO for Shopify, WordPress, or other D2C CMS platforms

Collaborate with performance marketing, content, design, and development teams

Track and analyze SEO KPIs such as organic revenue, traffic, CTR, rankings, and conversions

Implement schema markup (Product, Review, FAQ, Breadcrumb, Organization)

Build high-quality backlinks through digital PR, influencer collaborations, and brand mentions

Leverage AI tools to scale content, audits, and reporting efficiently

Stay updated with Google algorithm updates, AI search, and zero-click SERP changes

Required Skills & Qualifications

Bachelor's degree in Marketing, Digital Marketing, IT, or related field

3-5 years of proven SEO experience, preferably with D2C / e-commerce brands

Strong understanding of Google Search, AI-powered results, and E-E-A-T

Expertise in SEO tools: Ahrefs, SEMrush, Screaming Frog, GA4, Google Search Console

Strong technical SEO knowledge (CWV, mobile-first indexing, sitemaps, canonicals)

Experience optimizing Shopify / e-commerce platforms

Basic understanding of HTML, CSS, and JavaScript for SEO fixes

Strong analytical mindset with data-driven decision-making

Ability to manage multiple projects and meet deadlines

Excellent communication and collaboration skills

Nice to Have

Experience scaling D2C brands organically

Knowledge of AI tools (ChatGPT, Jasper, SurferSEO, etc.)

Experience with international SEO and multi-market stores

Understanding of voice search, featured snippets, and zero-click strategies

Prior experience in e-commerce, lifestyle, beauty, fashion, home decor, or startup brands

Job Type: Full-time

Pay: ₹29,598.82 - ₹80,743.12 per month

Work Location: In person