Job Description

Key Responsibilities1. SEO Strategy & Planning

Develop and execute on-page, off-page, and technical SEO strategies. Conduct regular competitor analysis and keyword research. Plan monthly SEO targets, traffic goals, and ranking improvements.

2. On-Page Optimization

Optimize website content, landing pages, meta tags, titles, and internal linking. Improve user experience (UX) and overall website performance. Ensure proper keyword placement, URL structure, and schema markup.

3. Off-Page Optimization

Build high-quality backlinks through outreach, guest posts, and digital PR activities. Manage link-building campaigns and partnerships. Monitor domain authority, referral traffic, and backlink profile health.

4. Technical SEO

Conduct regular site audits to identify crawlability, indexing, and performance issues. Work with developers to ensure correct implementation of SEO recommendations. Optimize website speed, mobile usability, and core web vitals.

5. Content Strategy

Plan SEO-friendly content calendars with the content team. Guide writers on keyword integration, structure, and tone. Analyze content performance and continuously refine strategy.

6. Analytics & Reporting

Monitor traffic, keyword rankings, conversions, and SEO KPIs. Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Prepare weekly/monthly SEO performance reports with insights and action plans.

7. Cross-Team Collaboration

Coordinate with marketing, design, development, and content teams. Support paid marketing (SEM) for better ROI alignment. Lead brainstorming sessions on digital growth opportunities.

Required Skills & Qualifications

Bachelor's degree in Marketing, IT, Communications, or related field. 3-6 years of proven experience in SEO management. Expertise in keyword research, link building, and technical SEO. Strong knowledge of Google algorithms and search engine trends. Proficiency with SEO tools (GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog). Analytical mindset with strong data interpretation ability. Excellent communication and project management skills.

Preferred Skills

Experience with WordPress, Shopify, or other CMS platforms. Basic knowledge of HTML, CSS, and JavaScript (plus point). Understanding of content marketing, SEM, and social media strategies. Ability to lead a small SEO/Content team.

Key Attributes

Result-driven and growth-oriented. Strong attention to detail. Ability to work under deadlines. Creative problem-solving mindset.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?32,000.00 per month

Work Location: In person