Job Description

We are looking for a

results-oriented SEO & Meta Ads Executive

to drive both organic and paid growth. The ideal candidate will have strong expertise in

search engine optimization (SEO)

and

Meta (Facebook & Instagram) advertising

, with a deep understanding of how to build brand visibility, generate leads, and optimize performance across both channels.

Key Responsibilities:Search Engine Optimization (SEO):

Develop and implement on-page, off-page, and technical SEO strategies to increase organic traffic. Conduct comprehensive keyword research and competitive analysis. Optimize website content, metadata, and internal linking for improved search rankings. Manage link-building initiatives and outreach campaigns. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Perform site audits and provide actionable recommendations for improvement. Collaborate with content, design, and development teams to ensure SEO best practices are integrated.

Meta Ads (Facebook & Instagram Advertising):

Plan, create, and manage Meta ad campaigns to drive awareness, engagement, and conversions. Define audience targeting and segmentation strategies. Write compelling ad copy and collaborate on creatives to maximize ad performance. Continuously monitor and optimize campaigns for ROI, CTR, and conversion rate. Conduct A/B testing on creatives, ad sets, and landing pages. Track performance using Meta Ads Manager and provide detailed reports with insights and recommendations. Manage ad budgets effectively and ensure alignment with business goals.

Key Performance Indicators (KPIs):

Growth in organic website traffic and keyword rankings. Increase in leads/conversions from both SEO and Meta Ads. Improved ROI and reduced cost per acquisition (CPA). Growth in engagement rate, CTR, and conversion rate across campaigns. Improved website health score and Core Web Vitals performance.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, Business, or a related field. 2-5 years of hands-on experience in SEO and Meta advertising. Strong understanding of Google algorithms, ranking factors, and Meta Ads policies. Proficiency with tools such as Google Analytics, Search Console, Meta Ads Manager, SEMrush, and Ahrefs. Basic understanding of HTML/CSS and CMS platforms (WordPress, Shopify, etc.). Strong analytical and reporting skills. Excellent communication and time management skills. Creative mindset with attention to detail and performance metrics.

Preferred:

Experience with Google Ads, LinkedIn Ads, or TikTok Ads is a plus. Knowledge of pixel tracking, retargeting, and conversion optimization. Experience running eCommerce or lead generation campaigns.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Provident Fund
Work Location: In person