Job Title: SEO Link Building, Outreach & Content Specialist (Agency exp preferred)
Department:
Digital Marketing
Employment Type:
Full-Time
Location:
On-site
Experience:
2-4 years
About the Role
We are looking for a
proactive and experienced Link Building & Outreach Specialist
to join our digital marketing team. The ideal candidate will be responsible for acquiring high-quality backlinks through manual outreach, guest posting, content/ blog writing and strategic collaborations. The candidate
must come with their own outreach database
and a strong understanding of SEO and backlink-building strategies.
Key Responsibilities
? Develop and execute a
link-building strategy
to improve domain authority and organic rankings.
? Create high-quality, engaging articles and content
? Demonstrate a strong understanding of different types of backlinks
? Identify and reach out to
relevant websites, bloggers, influencers
, and media outlets for link opportunities.
? Leverage your
existing database
of publishers and contacts to secure high-quality backlinks.
? Pitch
guest posts
, collaborations, and link exchanges that align with SEO goals.
? Monitor backlink profile, identify toxic links, and coordinate removal/disavowal as necessary.
? Collaborate with the content team to create or request content tailored for outreach and backlink placement.
? Track outreach efforts, maintain communication logs, and generate detailed reports on link-building performance.
? Stay up-to-date with the latest SEO and Google algorithm updates, ensuring compliance with white-hat practices.
Required Skills & Qualifications
? 2-4 years of experience in
SEO outreach and link building
.
? Must have and maintain an
active, high-quality outreach database
(blogs, publishers, influencers, etc.).
? Proven track record of acquiring high-quality do-follow backlinks from domains with a minimum Moz DA of 40+.
? Strong knowledge of
SEO tools
like Ahrefs, SEMrush, Moz, BuzzStream, Hunter, etc.
? Must now the
AI automation tools
and tricks to reduce the manual work.
? Excellent communication and persuasive
writing skills
for effective email outreach.
? Familiarity with
Google Search Console
,
Google Analytics
, and backlink auditing tools.
? Ability to analyze and report on link-building metrics, effectiveness, and ROI.
? Self-motivated, organized, and capable of managing multiple outreach campaigns at once.
Good to Have
? Experience with
local SEO
and citation building.
? Understanding of
anchor text optimization
and link diversity strategies.
? Prior experience in the
Education/Ed-tech
industry is a bonus.
?
Agency experience
preferred.
Job Types: Full-time, Permanent, Fresher
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Schedule:
Day shift
Work Location: In person
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