Job Description

Job Title: SEO Link Building, Outreach & Content Specialist (Agency exp preferred)

Department:

Digital Marketing

Employment Type:

Full-Time

Location:

On-site

Experience:

2-4 years

About the Role

We are looking for a

proactive and experienced Link Building & Outreach Specialist

to join our digital marketing team. The ideal candidate will be responsible for acquiring high-quality backlinks through manual outreach, guest posting, content/ blog writing and strategic collaborations. The candidate

must come with their own outreach database

and a strong understanding of SEO and backlink-building strategies.

Key Responsibilities

Develop and execute a

link-building strategy

to improve domain authority and organic rankings.


Create high-quality, engaging articles and content


Demonstrate a strong understanding of different types of backlinks


Identify and reach out to

relevant websites, bloggers, influencers

, and media outlets for link opportunities.


Leverage your

existing database

of publishers and contacts to secure high-quality backlinks.


Pitch

guest posts

, collaborations, and link exchanges that align with SEO goals.


Monitor backlink profile, identify toxic links, and coordinate removal/disavowal as necessary.


Collaborate with the content team to create or request content tailored for outreach and backlink placement.


Track outreach efforts, maintain communication logs, and generate detailed reports on link-building performance.


Stay up-to-date with the latest SEO and Google algorithm updates, ensuring compliance with white-hat practices.

Required Skills & Qualifications

2-4 years of experience in

SEO outreach and link building

.


Must have and maintain an

active, high-quality outreach database

(blogs, publishers, influencers, etc.).


Proven track record of acquiring high-quality do-follow backlinks from domains with a minimum Moz DA of 40+.


Strong knowledge of

SEO tools

like Ahrefs, SEMrush, Moz, BuzzStream, Hunter, etc.


Must now the

AI automation tools

and tricks to reduce the manual work.


Excellent communication and persuasive

writing skills

for effective email outreach.


Familiarity with

Google Search Console

,

Google Analytics

, and backlink auditing tools.


Ability to analyze and report on link-building metrics, effectiveness, and ROI.


Self-motivated, organized, and capable of managing multiple outreach campaigns at once.

Good to Have

Experience with

local SEO

and citation building.


Understanding of

anchor text optimization

and link diversity strategies.


Prior experience in the

Education/Ed-tech

industry is a bonus.

Agency experience

preferred.

Job Types: Full-time, Permanent, Fresher

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person