to identify optimization opportunities across web pages.
Perform
keyword research
relevant to EdTech courses, programs, and learning solutions.
Optimize
meta titles, meta descriptions, headers (H1-H6), URLs
, and internal linking structures.
Improve
content optimization
for blogs, landing pages, course pages, and knowledge resources.
Ensure SEO best practices for
educational content
, including readability, intent matching, and engagement.
Optimize
page speed, mobile responsiveness, and Core Web Vitals
in coordination with the tech team.
Implement
schema markup
(FAQ, Course, Review, Breadcrumb, etc.) relevant to EdTech offerings.
Monitor and resolve
crawl errors, indexing issues, and duplicate content
using Google Search Console.
Collaborate with content writers, designers, and developers to ensure SEO-friendly implementation.
Track performance using tools such as
Google Analytics, Google Search Console, SEMrush, Ahrefs
, etc.
Stay updated with the latest
SEO trends, Google algorithm updates
, and EdTech industry practices.
Required Skills & Qualifications
Bachelor's degree in Marketing, Digital Media, IT, or a related field.
1-3 years of experience in
on-page SEO
, preferably in the
EdTech or digital content industry
.
Strong understanding of
HTML basics, content management systems (CMS)
, and SEO tools.
Knowledge of
search intent, user behavior, and educational content optimization
.
Excellent analytical, communication, and coordination skills.
Ability to work in a fast-paced, performance-driven environment.
Job Types: Full-time, Fresher, Internship
Contract length: 3 months