1. Track, report, and analyze website analytics and PPC initiatives and campaigns
2. Optimize copy and landing pages for search engine marketing
3. Research and analyze competitor web pages
4. Conduct on-site and off-site analysis of web SEO competition
5. Conduct SEO Audit
6. Lead keyword research and optimization of content
7. Work heavily with SEO tools, especially Google Webmaster, Ahref, SEMrush, Moz, etc.
8. Identify and implement strategies to increase website traffic through organic search listing without being blacklisted
9. Perform link-building strategies and meta title analysis
10. Research and identify URL architecture, page errors, content and navigation issues, and other factors that impact the technical performance of the website.