Job Description

About Company

At

The Mom Store

, we are building purpose-driven lifestyle brands for women and families. We are looking for a results-driven

SEO Intern

who is not only strong in SEO fundamentals but also

well-versed in AI tools like ChatGPT

to optimize content strategy, speed up workflows, and deliver measurable growth in organic visibility.

Key Responsibilities

Develop and implement comprehensive on-page, off-page, and technical SEO strategies tailored to e-commerce, including optimizing product pages, category structures, and Shopify-specific elements like collections and filters. Conduct in-depth keyword research focused on high-intent e-commerce terms, perform competitor analysis, and identify content gaps for product descriptions, blog posts, and user-generated content. Optimize Shopify website structure, internal linking, site speed, mobile responsiveness, and core web vitals to boost search rankings and improve user experience on a high-traffic e-commerce platform. Track, analyze, and report on SEO performance metrics such as organic traffic, conversion rates, bounce rates, and revenue attribution using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools, with a focus on e-commerce KPIs. Collaborate with the content, product, and marketing teams to integrate SEO best practices across Shopify storefronts, email campaigns, and social channels, ensuring alignment with inventory updates and seasonal promotions. Leverage ChatGPT and other AI tools for: Generating SEO-optimized product titles, descriptions, outlines, and drafts that incorporate long-tail keywords and schema markup. Automating keyword clustering, meta tag suggestions, and A/B testing ideas for Shopify themes and pages. Enhancing content ideation for blogs, FAQs, buying guides, and personalized recommendations to support e-commerce funnel optimization. Stay up-to-date of the latest SEO trends, AI advancements, Google algorithm updates, Shopify SEO features (e.g., app integrations), and e-commerce best practices to maintain a competitive edge.

Requirements

Fresher to 1 year of proven experience as an SEO Intern, preferably in an e-commerce environment. Strong knowledge of SEO fundamentals: keyword research, on-page/off-page optimization, technical audits, and link-building strategies with a focus on e-commerce applications. Proficiency in SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Shopify's built-in analytics. Hands-on experience in optimizing e-commerce content (e.g., product feeds, alt tags for images) and executing link-building campaigns to drive referral traffic. Familiarity with ChatGPT and AI-powered SEO workflows, such as prompting for e-commerce-specific tasks like competitive product analysis, meta descriptions, and content expansion for high-volume catalogs. Proficiency in Shopify platform management, including theme customization, app integrations (e.g., for SEO plugins), and basic knowledge of HTML/CSS for on-site tweaks. Analytical, problem-solving, and communication skills, with the ability to translate data insights into actionable e-commerce strategies.

Bonus:

Experience with Google Merchant Center, structured data for products, or A/B testing tools like Google Optimize.
Job Type: Internship
Contract length: 4 months

Pay: ₹12,070.92 - ₹15,000.00 per month

Benefits:

Food provided
Application Question(s):

Are you an Immediate joiner? Are you fine with 15K Stipend?
Work Location: In person