Job Description

1. Keyword Research and Analysis

Objective:

Identify high-value keywords to target.

Procedure:

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to perform keyword research. Analyze competitors' websites for keyword opportunities. Create a list of primary and secondary keywords aligned with the client's objectives. Share the keyword research report with the team and refine based on feedback.

2. On-Page SEO Optimization

Objective:

Optimize website content for better search engine rankings.

Procedure:

Optimize meta titles, descriptions, and headers using target keywords. Ensure proper keyword placement within content without overstuffing. Audit website URLs to ensure they are SEO-friendly. Add alt tags to images and optimize them for faster loading. Review internal linking and suggest improvements to enhance site navigation.

3. Technical SEO and Website Health

Objective:

Ensure the website is technically sound and optimized for search engines.

Procedure:

Conduct regular technical audits using tools like Screaming Frog or SEMrush. Check for crawl errors, broken links, and duplicate content. Ensure the website is mobile-friendly and optimized for speed. Implement structured data markup for better search visibility. Coordinate with the development team to address any technical issues.

4. Off-Page SEO and Link Building

Objective:

Increase website authority through ethical link-building practices.

Procedure:

Research and identify high-quality websites for backlinks. Conduct outreach to relevant blogs, websites, and forums for guest posting opportunities. Monitor the quality and quantity of backlinks using tools like Ahrefs or Moz. Avoid black-hat SEO practices, ensuring compliance with search engine guidelines.

5. Performance Tracking and Reporting

Objective:

Monitor SEO efforts and measure results.

Procedure:

Track key metrics such as traffic, bounce rates, keyword rankings, and conversions using Google Analytics and Search Console. Prepare weekly and monthly reports to present SEO performance. Identify areas of improvement and recommend actionable steps. Share insights with the team and refine strategies based on data.

6. Content Collaboration

Objective:

Ensure content aligns with SEO objectives.

Procedure:

Work closely with content writers to create SEO-friendly blog posts, landing pages, and other website content. Suggest topics based on keyword research and audience interests. Review content drafts for keyword integration and SEO compliance.

7. Continual Learning and Industry Awareness

Objective:

Stay updated on SEO trends and best practices.

Procedure:

Regularly follow industry blogs, webinars, and updates from search engines. Experiment with new tools and techniques to improve SEO strategies. Share knowledge and learnings with the team during meetings.
Job Type: Internship
Contract length: 6 months

Pay: ?10,000.00 - ?15,000.00 per month

Benefits:

Flexible schedule
Schedule:

Day shift * Monday to Friday