Job Description

Develop and execute

SEO strategies

to improve website rankings and organic traffic.

Conduct

keyword research, competitor analysis, and content optimization

for higher search visibility.

Implement

on-page SEO

(meta tags, URL structure, schema markup, internal linking) and

off-page SEO

(backlink building, guest posting, PR submissions).

Optimize

website speed, mobile-friendliness, and user experience

to enhance search rankings.

Plan, create, and manage

Google Ads campaigns

(Search, Display, YouTube, Shopping, and Performance Max).

Perform

A/B testing on ad copies, landing pages, and bidding strategies

to improve ROI.

Optimize

Quality Score, Ad Rank, CPC, and CTR

for cost-effective campaign performance.

Monitor and analyze

Google Ads performance metrics

and provide data-driven recommendations.

Work with

content creators and web developers

to optimize website content for

SEO best practices

.

Ensure

blog posts, landing pages, and marketing materials

align with SEO and Google Ads objectives.

Implement

local SEO strategies

for better visibility in

Google My Business and Google Maps

.

Use

Google Analytics, Google Search Console, SEMrush, and other SEO tools

to track website performance.

Generate

weekly/monthly reports

on SEO rankings, traffic trends, ad performance, and ROI.

Identify

growth opportunities and recommend strategies

to enhance search visibility and paid campaigns.

Skills Required:

Strong expertise in

SEO, Google Ads, Google Analytics, and Search Console

.

Proficiency in

keyword research, competitor analysis, and content optimization

.

Hands-on experience with

Google Tag Manager, GA4, and conversion tracking

.

Knowledge of

HTML, CSS, and WordPress

for website optimization (preferred).

Ability to manage

multiple campaigns and analyze performance metrics effectively

.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Schedule:

Day shift Fixed shift Monday to Friday Weekend availability
Work Location: In person