duties
Develop and implement keyword strategies to target valuable search terms.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Research and implement search engine optimization recommendations.
Work with web developers to improve site performance, mobile usability, and overall architecture.
Ensure existing content is up-to-date and relevant to current search trends.
Track, report, and analyze website analytics, search rankings, and SEO performance.
Stay updated on the SEO tactics used by competitors within the IT industry.
requirements
Bachelor's Degree in Marketing, Communication, Information Technology, Business, and any other relevant field.
In-depth understanding of SEO principles, algorithms, and updates.
Experience with on-page, off-page, and technical SEO.
Proficiency in using analytics platforms like Google Analytics, Google Search Console, and others to monitor website performance.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Excellent communication and collaboration skills.
* Up-to-date with the latest trends and best practices in SEO.
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