Job Description

About Datastraw

At Datastraw, we're building the

modern outsourcing house of the future,

helping startups and SMEs scale through a mix of human talent and smart tech.

We're now expanding into

Generative Engine Optimization (GEO)

- the next frontier of search, where AI-driven engines like ChatGPT, Gemini, and Perplexity determine what content is visible to users.

If you're curious about SEO, love experimenting with AI, and want to grow in a cutting-edge digital role, this position is for you.

Role Overview

We're looking for a driven and curious candidate who will lead Datastraw's efforts in

AI Search Optimization

- managing SEO and GEO initiatives for both our clients and our own brand.

This role blends strategy, experimentation, and leadership. You'll manage e

nd-to-end SEO activities,

while also building and driving our

GEO practice

- understanding how generative engines (like ChatGPT, Gemini, and Perplexity) source and display content, and how our clients can adapt for maximum visibility.

What You'll Do

SEO & Website Management

Manage on-page, off-page, and technical SEO for Datastraw and client websites. Conduct keyword research, competitive analysis, and performance audits. Create, optimize, and track high-performing content for organic growth. Build dashboards and reporting frameworks for SEO performance.

GEO (Generative Engine Optimization)

Learn and implement GEO techniques to optimize content for AI-driven search visibility. Experiment with content structures, authority signals, and metadata to improve inclusion in AI-generated responses. Research and track emerging trends in AI search (ChatGPT, Perplexity, Gemini, Copilot, etc.). Develop Datastraw's internal GEO playbook and frameworks for clients. Train internal teams and guide clients on adapting their content strategies for generative search.

Leadership & Collaboration

Take ownership of SEO & GEO strategy across all clients and internal projects. Work closely with the content, design, and tech teams to ensure alignment and consistency. Lead experiments, measure outcomes, and communicate insights to leadership and clients. Stay updated with AI developments, tools, and best practices - and bring those learnings into our work.

What We're Looking For

1-2 years of proven experience in SEO (agency or client-side). Strong understanding of keyword research, content optimization, and analytics tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.). Familiarity with AI tools (ChatGPT, Perplexity, Gemini, Claude, etc.) and interest in how generative models reshape search. Excellent written and analytical skills - able to turn data into strategy. Curiosity to learn and experiment with new forms of search optimization. Proactive, self-driven, and comfortable working in an evolving space. Leadership mentality - you'll be driving GEO as a new service line at Datastraw.

Bonus Points If You Have

Experience with schema markup, structured data, or AI content generation workflows. Exposure to content strategy, PR, or digital marketing campaigns. Understanding of machine learning, LLMs, or prompt engineering concepts.

Why Join Datastraw

Work in an

emerging field (GEO)

before it becomes mainstream Hands-on experience with real clients and projects Opportunity to grow into a leadership or specialist role in GEO

Application Process

Send your

resume, A cover letter about yourself, and a short note

on

why the future of SEO excites you to

chandni@datastraw.in

If you've experimented with AI tools or written about AI search, share that too!

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ₹300,000.00 per year

Benefits:

Paid time off
Application Question(s):

This is an in-office position. Are you comfortable to work out of Ghatkopar West, Mumbai? Do you have a working laptop and stable internet connection? Tell us one exciting learning or realization you've had recently about SEO Why do you think you're a good fit for this role at Datastraw? (Please answer in your own words and avoid the use of AI/ ChatGPT)
Work Location: In person