Job Description

Responsible for optimizing websites to achieve higher search engine rankings through continuous research, analysis, and testing. With the ultimate goals of increasing website traffic and enhancing brand visibility, the role focuses on creating a seamless and effective search experience for users.

Day-to-day responsibilities include keyword planning, link building, and developing content strategies to improve organic performance. The SEO Specialist plays a vital role in ensuring that the website remains competitive across major search engines like Google, Bing, and Yahoo.

Responsibilities

1. Strategy Development:

Create and execute comprehensive digital marketing strategies aligned with business goals.

Identify trends and insights, and optimize spend and performance based on data.

2. Content Marketing:

Oversee content creation (blogs, videos, infographics) and distribution.

Ensure content is optimized for SEO and audience engagement.

3. SEO and SEM:

Improve organic search rankings through keyword research, link-building, and technical SEO.

Manage pay-per-click (PPC) campaigns for search engines.

4. Social Media Management:

Develop and manage the company's social media profiles and presence.

Engage with followers and monitor trends across platforms like LinkedIn, Facebook, Instagram, and Twitter.

5. Analytics and Reporting:

Use tools like Google Analytics, HubSpot, and others to track performance.

Prepare and present regular reports on campaign effectiveness and ROI.

6. Team Leadership and Coordination:

Lead and mentor junior marketers or coordinate with agencies and freelancers.

Collaborate with sales, product, and other departments to align marketing efforts.

7. Budget Management:

Allocate and manage the marketing budget across various digital platforms.

Ensure cost-efficiency and effectiveness of campaigns.

Required skills and qualifications

Strong understanding of current digital marketing tools and strategies.

Experience in running SEO/SMO, email, social media, Performance Marketing, Client Handling, Team Management

Proficient with analytics and advertising platforms (Google Analytics, Ads Manager, etc.).

Excellent communication, analytical, and project management skills.

Bachelor's degree in Marketing, Business, Communications, or related field.

Job Type: Full-time

Pay: From ?10,000.00 per month

Benefits:

Food provided Health insurance
Application Question(s):

Aware of Technical SEO
Experience:

SEO: 1 year (Preferred)
Work Location: In person