Job Description

Position: SEO Expert

Location:

Gurgaon (Full-time, On-site)

Experience:

2-4 years (D2C / E-commerce preferred)

Employment Type:

Full-time

About the Role

We are looking for a results-driven SEO Expert with hands-on experience in Shopify to join our marketing team in Gurgaon. The role requires a strong understanding of SEO strategies (on-page, off-page, and technical), geo-targeting/local SEO, and content-led SEO (blogs, articles) to drive organic growth, improve SERP rankings, and scale revenue through organic channels.

Key ResponsibilitiesSEO Strategy & Execution

? Develop and implement on-page & off-page SEO strategies to increase organic visibility and traffic.

? Conduct keyword research, competitor analysis, and identify high-intent keyword opportunities.

? Optimize product pages, collections, blogs, and other landing pages for rankings.

Technical SEO

? Manage Shopify-specific SEO tasks: URL optimization, redirects, site speed, schema markup, crawlability.

? Monitor and resolve technical issues (indexation, duplicate content, broken links, etc.).

? Ensure Core Web Vitals and mobile SEO best practices are consistently met.

Geo/Local SEO

? Build and execute geo-targeting strategies for top metro markets and regional expansion.

? Optimize Google My Business and local listings to improve regional discoverability.

? Drive city-specific visibility for branded and non-branded searches.

Blog & Content SEO

? Develop a blog content strategy aligned with target keywords, search intent, and brand voice.

? Collaborate with content writers to produce SEO-optimized blogs that rank for high-volume, long-tail, and geo-specific keywords.

? Build internal linking strategies (blogs ? products) to improve traffic flow and conversions.

? Track and report blog performance (traffic, rankings, conversions) and refine strategy based on insights.

Link Building & Authority Growth

? Acquire high-quality backlinks through outreach, PR, and partnerships.

? Monitor backlink profile health and resolve toxic/spammy links.

Analytics & Reporting

? Track KPIs (traffic, rankings, CTR, conversions) using GA4, GSC, Ahrefs, SEMrush.

? Create geo-level + blog-level performance reports with actionable insights.

? Provide monthly ROI-based reporting with growth opportunities highlighted.

Requirements

? 2-4 years of proven SEO experience in E-commerce / D2C brands.

? Strong understanding of Shopify SEO and technical SEO best practices.

? Hands-on experience in content-led SEO (blogs/articles) & geo-targeting.

? Proficiency in SEO tools (Ahrefs, SEMrush, Screaming Frog, GSC, GA4).

? Ability to research, plan, and scale blog-driven organic traffic funnels.

? Analytical mindset with strong reporting skills.

Mail updated resume with current salary-

Email: etalenthire@ gmail.com

Satish- 8802749743

Job Type: Full-time

Pay: ₹9,967.83 - ₹50,036.00 per month

Ability to commute/relocate:

Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

Do you have experience in Shopify SEO ? How much experience in SEO tools (Ahrefs, SEMrush, Screaming Frog, GSC, GA4) ? Do you have experience in D2C or ecommerce fashion industry ? current salary ? expected salary ? notice period ? current location ? would you be comfortable with 6 days working ? would you be comfortable with job location 9udyog vihar phase-1, Gurgaon ) ?
Experience:

SEO: 3 years (Preferred)
Work Location: In person