to lead our search engine optimization efforts and drive organic growth across our digital platforms. You will be responsible for developing and executing SEO strategies that increase rankings, traffic, and conversions. This role requires strong analytical skills, hands-on technical SEO experience, and a passion for staying ahead of search engine algorithm updates and industry best practices.
Key Responsibilities:
Develop and implement comprehensive SEO strategies aligned with business goals
Perform in-depth keyword research and competitive analysis
Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
Optimize website architecture, content, internal linking, and metadata for search visibility
Collaborate with content, product, and development teams to ensure SEO best practices are integrated throughout the site
Conduct regular technical SEO audits and work with developers to resolve issues
Stay up-to-date with the latest SEO trends, algorithm updates, and tools
Identify and pursue backlink opportunities and off-page SEO initiatives
Provide training and support to team members on SEO best practices
Qualifications:
Bachelor's degree in Marketing, Communications, Computer Science, or a related field
2+ years of proven experience in SEO, with a successful track record of driving organic growth
Proficiency with SEO tools (e.g., Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Moz)
Strong understanding of search engine algorithms and ranking factors
Experience with content strategy and optimization
Knowledge of HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify)
Excellent analytical, problem-solving, and project management skills
Strong communication and interpersonal skills
Job Type: Full-time