Job Description

JD - Role: SEO Executive Introduction: Lyca Digital is looking for a result-driven SEO executive to be responsible for developing optimized web content. SEO executive, to have strong hands-on experience in analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of international SEO, passion for the industry and time management skills. Education Qualification: Any Degree : Requirements: Work experience as an SEO Executive, SEO Specialist, or a similar position Excellent understanding and experience with website analytics tools like GTM, GA4, Google Search Console, etc Hands-on experience in organic conversions / online sales Basic knowledge of HTML and CSS Good verbal and written communication skills Ability to work independently or in a team environment as and when required. Demonstrate excellent keyword research techniques Strong decision-making and reasoning skills Excellent organizational and interpersonal skills Responsibilities: Link building skills required (Guest Blogging, Article submission, Coupon Submission, Search engine submissions, RSS Feed generation and submission, PR Submissions, Blog Posting, Forum Posting & Social Bookmarking, Image and infographic - High PR links etc.) Perform Keywords Research & Optimize Researching suitable keywords and optimizing webpages, external content, blogs, internal linking and other factors to improve SEO positions for target keywords. Create an analysis of trending topics with the help of competition rankings, and their website content and develop new ideas. Work on various off-page and content strategies (content syndication, content marketing, SEO Off-page). Have sound knowledge of SEO tools Google Analytics, Search Console, Google Keywords Planner, SEMrush and others (Adobe) Auditing on-site and off-site SEO factors to create effective SEO strategies Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites. Tracking the links and building SEO reports Site Analysis - Complete technical report of the website. The report includes off-page factors of the website. Creating high-quality backlinks using ethical SEO techniques Providing recommendations and executing strategies for content development in coordination with SEO goals Thorough understanding of SEO content and language-based keywords research (International language based keywords) Research skills and attention to detail when pulling data from multiple platforms Should be proficient with all off-page submissions (content syndication, content marketing, SEO Off-page) Work closely with the other team members to meet the goals Candidate with good written and verbal communication skills Candidate with end-to-end international SEO experience Lyca Digital is looking for a result-driven SEO executive to be responsible for developing optimized web content. SEO executive, to have strong hands-on experience in analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of international SEO, passion for the industry and time management skills. Education Qualification: Any Degree : Requirements: Work experience as an SEO Executive, SEO Specialist, or a similar position Excellent understanding and experience with website analytics tools like GTM, GA4, Google Search Console, etc Hands-on experience in organic conversions / online sales Basic knowledge of HTML and CSS Good verbal and written communication skills Ability to work independently or in a team environment as and when required. Demonstrate excellent keyword research techniques Strong decision-making and reasoning skills Excellent organizational and interpersonal skills Responsibilities: Link building skills required (Guest Blogging, Article submission, Coupon Submission, Search engine submissions, RSS Feed generation and submission, PR Submissions, Blog Posting, Forum Posting & Social Bookmarking, Image and infographic - High PR links etc.) Perform Keywords Research & Optimize Researching suitable keywords and optimizing webpages, external content, blogs, internal linking and other factors to improve SEO positions for target keywords. Create an analysis of trending topics with the help of competition rankings, and their website content and develop new ideas. Work on various off-page and content strategies (content syndication, content marketing, SEO Off-page). Have sound knowledge of SEO tools Google Analytics, Search Console, Google Keywords Planner, SEMrush and others (Adobe) Auditing on-site and off-site SEO factors to create effective SEO strategies Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites. Tracking the links and building SEO reports Site Analysis - Complete technical report of the website. The report includes off-page factors of the website. Creating high-quality backlinks using ethical SEO techniques Providing recommendations and executing strategies for content development in coordination with SEO goals Thorough understanding of SEO content and language-based keywords research (International language based keywords) Research skills and attention to detail when pulling data from multiple platforms Should be proficient with all off-page submissions (content syndication, content marketing, SEO Off-page) Work closely with the other team members to meet the goals Candidate with good written and verbal communication skills Candidate with end-to-end international SEO experience

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