to improve our website's domain authority, search engine rankings, and overall online presence through effective link-building and off-page optimization strategies. The ideal candidate should have strong knowledge of backlinks, outreach techniques, and off-page SEO activities.
Key Responsibilities:1. Link Building & Outreach
Execute high-quality link-building strategies such as guest posting, outreach, and resource link building.
Identify relevant websites and influencers for backlinks.
Build and maintain relationships with bloggers, publishers, and webmasters.
Track backlinks and ensure high-quality link profiles.
2. Off-Page SEO Activities
Perform various off-page tasks such as article submissions, social bookmarking, forum posting, Q&A posting, classifieds, directory submissions, etc.
Manage and update business listings and profiles.
Promote content through off-page channels to increase brand visibility.
3. Competitor & Backlink Analysis
Conduct competitor backlink analysis to identify opportunities.
Use SEO tools (Ahrefs, SEMrush, Moz, etc.) to monitor backlink performance.
Identify and remove toxic or spammy links.
4. Content Collaboration
Coordinate with the content team to create SEO-friendly content for link-building.
Suggest content ideas for outreach and guest posting.
5. Reporting & Monitoring
Track daily/weekly/monthly off-page performance and link-building progress.
Generate backlink reports and share insights with the SEO team.
Monitor changes in rankings and domain authority.
Required Skills
Strong understanding of off-page SEO and link-building strategies.
Experience with SEO tools like Ahrefs, Moz, SEMrush, Ubersuggest, etc.
Ability to find and evaluate link-building opportunities.
Good communication and email outreach skills.
Basic understanding of search engine algorithms and ranking factors.
Qualifications
Bachelor's degree in any discipline (Marketing/IT preferred).
1-3 years of experience in Off-Page/SEO roles.
Certification in SEO or Digital Marketing
Job Type: Full-time
Pay: ₹10,502.50 - ₹15,644.26 per month
Benefits:
Cell phone reimbursement
Work Location: In person
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