Job Description

SEO Executive - Kingston Educational Institute

Location:

Barasat, Kolkata (On-site)

Employment Type:

Full-time

About the Organization

Kingston Educational Institute (KEI), established in 2004 under the visionary leadership of Late Utpal Bhattacharjee and Smt. Uma Bhattacharjee, is a premier multidisciplinary institution in West Bengal. The Group comprises multiple colleges and schools offering programs from

KG to PG

, including engineering, management, law, teacher training, and healthcare education. KEI also operates

Kingston General Hospital

, serving as its teaching and training hospital.

Our mission is to

"Imagine, Innovate, Inspire"

-- empowering students through quality education and skill-based learning.

We are seeking a

dynamic and creative SEO Executive

to join our marketing team. The ideal candidate will be responsible for developing and executing effective SEO strategies to increase the online visibility of Kingston Educational Institute and its affiliated colleges and hospital.

Key Responsibilities

Plan, implement, and manage SEO strategies across Kingston's websites and microsites. Perform keyword research to identify growth opportunities for course-based and brand campaigns. Optimize website content, landing pages, blogs, and videos for higher organic rankings. Conduct regular SEO audits, analyze website analytics, and monitor traffic, conversions, and keyword performance. Build high-quality backlinks and manage off-page SEO initiatives. Collaborate with the content, design, and digital marketing teams to improve website authority and user experience. Stay updated with Google algorithms, search engine trends, and competitors' SEO strategies. Prepare and present monthly SEO performance reports to the management.

Desired Skills and Qualifications

Bachelor's degree in Marketing, Mass Communication, Computer Science, or related field. 1-3 years of proven experience in SEO or digital marketing roles. Strong knowledge of

Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.

Experience in

on-page and off-page optimization

,

technical SEO

, and

local SEO

. Excellent analytical, communication, and content optimization skills. Experience in the

education or healthcare sector

will be an added advantage.

What We Offer

Opportunity to work with one of Eastern India's most reputed educational institutions. Collaborative work culture with exposure to large-scale digital campaigns. Competitive salary based on experience and performance.

Interested candidates

are invited to apply via Indeed with their updated CV and portfolio (if applicable). Or email @ hr@keical.edu.in with the title " Application for the post of SEO Executive".

For more information, visit www.keical.edu.in

Job Type: Full-time

Pay: ?12,000.00 - ?26,000.00 per month

Work Location: In person