We are seeking a detail-oriented and results-driven SEO Executive to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a proven ability to enhance website visibility and drive organic traffic. This role requires a blend of analytical skills, technical expertise, and creativity to optimize our online presence across various platforms.
Duties
Conduct comprehensive keyword research to identify opportunities for content optimization and improved search rankings.
Develop and implement effective SEO strategies that align with business goals, focusing on conversion optimization and e-commerce performance.
Optimize website content, metadata, and HTML elements to enhance search engine visibility.
Utilize SEO tools and web analytics platforms such as Google Analytics, Adobe Analytics, and Google Search Console to monitor performance metrics and derive actionable insights.
Manage link building initiatives to improve domain authority and search rankings.
Collaborate with content creators to ensure that all content is optimized for SEO best practices while maintaining high-quality standards.
Oversee the implementation of tracking codes using Google Tag Manager for accurate data collection.
Analyze competitor strategies and stay updated on industry trends to adapt SEO tactics accordingly.
Support social media management efforts by integrating SEO strategies into social media campaigns.
Work closely with web development teams to ensure that websites are optimized for both user experience and search engines, including proficiency in CSS and JavaScript.
Requirements
Proven experience in SEO with a solid understanding of search engines and digital marketing principles.
Proficiency in using various SEO tools (e.g., SEMrush, Moz) for analysis and reporting purposes.
Strong knowledge of web analytics tools including Google Analytics and Adobe Analytics.
Familiarity with content management systems (CMS), particularly WordPress, is essential.
Experience in conversion optimization techniques that drive user engagement and sales growth.
Understanding of HTML, CSS, JavaScript, and their impact on SEO performance is highly desirable.
Ability to perform thorough web analytics assessments to inform strategy adjustments.
Excellent communication skills with the ability to work collaboratively across teams.
A proactive approach to problem-solving with strong attention to detail.
Job Type: Full-time
Pay: ₹58,004.96 - ₹400,000.00 per year
Work Location: In person
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