Job Description

Key Responsibilities

Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to increase organic traffic and visibility. Drive AI visibility by optimizing content and metadata for generative AI models (ChatGPT, Gemini, Perplexity, etc.). Plan and execute local SEO strategies for teacher listings and city-based pages (programmatic SEO). Conduct keyword research, competitor analysis, and backlink audits. Collaborate with content, design, and tech teams to enhance site structure, schema markup, and Core Web Vitals. Manage link-building campaigns, partnerships, and offline citations to improve domain authority. Track and report SEO performance metrics such as traffic, visibility, DA/DR, backlinks, and AI citations. Experiment with emerging AI search optimization techniques and tools to stay ahead of SEO trends. Build and maintain SEO dashboards using tools like Google Search Console, SEMrush, and Ahrefs.
Required Skills

3+ years of proven experience in SEO / Digital Marketing with measurable organic growth results. Strong expertise in on-page, off-page, and technical SEO. Knowledge of AI search visibility optimization (optimizing for LLMs such as ChatGPT, Perplexity, Gemini). Hands-on experience with programmatic SEO (dynamic skill x city or course x location pages). Proficiency with tools like Google Search Console, Analytics, SEMrush, Ahrefs, and Screaming Frog. Good understanding of schema markup, site indexing, and Core Web Vitals. Familiarity with AI-based SEO tools (NeuronWriter, Surfer SEO, MarketMuse, Jasper, etc.). Strong analytical mindset, data interpretation, and attention to detail.
Good to Have

Experience in EdTech or Directory Platforms (e.g., TeacherOn, UrbanPro, JustDial). Knowledge of local business listing SEO and offline reputation management. Awareness of AI content discovery frameworks and entity-based SEO. Basic understanding of Next.js or Laravel environments for effective collaboration with developers.
Job Type: Full-time

Pay: ?15,000.00 - ?35,000.00 per month

Work Location: In person