Job Description

Experience : 1 to 2 years

Key Responsibilities:

Lead Generation:

Develop and execute

demand generation

strategies to attract high-quality leads using

Google Ads

,

LinkedIn Campaign Manager

, and

cold outreach

techniques.

Targeted Campaigns:

Plan and execute

audience-segmented

campaigns using

Pay-Per-Click (PPC)

,

Account-Based Marketing (ABM)

, and

sales funnel optimization

strategies.

Social Media Marketing:

Create and manage

content calendars

for platforms like

Facebook, Instagram, LinkedIn, Twitter

, leveraging

user-generated content (UGC)

and

influencer marketing

to boost engagement.

Remarketing/Retargeting:

Implement

Facebook Pixel

,

Google Tag Manager (GTM)

, and

dynamic retargeting ads

to re-engage potential leads and improve

conversion rates

.

SEO/SEM:

Conduct

keyword research

, optimize website content for

search engine rankings

, and manage

Google Ads & Display Network

campaigns.

Analytics & Optimization:

Monitor campaign performance using

Google Analytics 4 (GA4)

,

heatmaps (Hotjar, Crazy Egg)

, and conduct

A/B testing

for continuous improvement.

Email Marketing:

Design

email drip campaigns

using platforms like

Mailchimp

and implement

cart abandonment

strategies to boost conversions. Collaborate with

content

,

design

, and

sales teams

to ensure consistent brand messaging across all campaigns.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field 6 Month of hands-on experience in

digital marketing

with a focus on

lead generation

,

targeted campaigns

, and

remarketing

Proficiency in tools like

Google Ads

,

Meta Ads Manager

,

LinkedIn Ads

,

Google Tag Manager

, and

SEO platforms

(

SEMRush, Ahrefs, Moz

) Strong knowledge of

retargeting strategies

,

audience segmentation

, and

CRM systems

(

HubSpot, Salesforce, Zoho

) Experience with

UTM tracking

,

URL builders

, and

marketing KPIs

Strong analytical and problem-solving skills Excellent written and verbal communication skills

Preferred Skills:

Certification in

Google Ads

,

Google Analytics

, or

Facebook Blueprint

Experience with

A/B testing

,

landing page optimization

, and

conversion rate optimization (CRO)

Familiarity with

social media schedulers

(

Buffer, Hootsuite

) and

email marketing tools

(

SendGrid, Mailchimp

)
Job Type: Full-time

Pay: From ?12,000.00 per month

Work Location: In person