Job Description

We are looking for an experienced and results-driven

SEO Specialist

with

4-5 years of hands-on experience

in SEO and digital marketing. The ideal candidate should have deep expertise in

on-page SEO, off-page SEO, technical SEO, keyword strategy, content optimization

, and an understanding of

analytics tools

. You will be responsible for improving organic search visibility, driving traffic growth, and enhancing overall website performance.

Key Responsibilities On-Page & Technical SEO

Develop, implement, and optimize comprehensive

SEO strategies

to drive organic traffic and improve keyword rankings. Perform advanced

keyword research

and map keywords to landing pages. Optimize website content, meta tags, headings, URLs, internal linking, and schema markup. Conduct

technical SEO audits

, identify issues (site speed, indexing, crawl errors, canonicals), and coordinate with developers for fixes. Improve user experience (UX) and perform conversion-focused SEO recommendations.

Off-Page SEO

Plan and execute high-quality

link building

strategies, guest posting, outreach campaigns, and brand mentions. Monitor backlink profiles, identify toxic links, and disavow when necessary.

Analytics & Reporting

Track, analyze, and report on website performance using

Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Moz

, or similar tools. Prepare weekly/monthly SEO performance and ROI reports. Monitor competitors and industry trends to identify new SEO opportunities.

Content Optimization

Work closely with content writers to create SEO-friendly content. Guide content teams on keyword placement, content structure, readability, and intent-based optimization.

Digital Marketing Support

Coordinate with PPC, social media, and content teams for integrated digital marketing strategies. Support performance marketing campaigns with SEO insights.

Required Qualifications

Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field.

4-5 years of proven experience

in SEO, digital marketing, or similar roles. In-depth knowledge of

search engine algorithms

, ranking factors, and SEO best practices. Hands-on experience with

SEO tools

(SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console, etc.). Basic understanding of HTML/CSS/JavaScript (preferred). Experience working with CMS platforms such as

WordPress, Shopify, Magento

, etc.
Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person