Job Description

We are looking for a skilled and results-driven

SEO Executive

to join our dynamic digital marketing team. As an SEO Executive, you will be responsible for managing and implementing effective SEO strategies to improve our website's search engine rankings, increase organic traffic, and drive business growth. You will work closely with the SEO Manager to ensure that all SEO activities align with overall marketing objectives.

Key Responsibilities:

On-Page Optimization:

Conduct keyword research and analysis to identify relevant keywords and target audiences. Optimize website content, metadata, headings, and images for search engines. Implement on-page SEO best practices including internal linking and URL structure. Optimize the website for mobile-first indexing and user experience (UX).

Off-Page SEO:

Build high-quality backlinks through outreach, guest posting, and other white-hat techniques. Monitor and analyze competitor backlink strategies. Assist in social media strategies to support SEO efforts.

Technical SEO:

Conduct regular site audits to identify and fix technical issues (e.g., broken links, 404 errors, site speed, crawl errors). Optimize the website's structure for better crawling and indexing by search engines. Collaborate with web developers to implement technical SEO improvements.

Content Strategy & Development:

Work with the content team to create SEO-friendly articles, blogs, and other content formats. Help refine the content strategy to align with SEO objectives. Analyze content performance and make recommendations for improvements.

Performance Tracking & Reporting:

Use SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc., to monitor performance metrics. Track keyword rankings, organic traffic, conversion rates, and other SEO KPIs. Prepare and present regular reports on SEO performance and areas for improvement.

Stay Updated:

Stay up to date with the latest trends, tools, and best practices in SEO. Analyze and implement algorithm updates from search engines like Google.

Required Qualifications:

Bachelor's degree in Marketing, Business, IT, or related field (or equivalent work experience). Proven experience as an SEO Executive or similar role in digital marketing. Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. Knowledge of HTML, CSS, and basic web development practices is a plus. Good understanding of website structure, user experience (UX), and technical SEO. Excellent communication skills and ability to work collaboratively with cross-functional teams. Strong analytical skills and attention to detail.

Preferred Skills:

Knowledge of paid search (PPC) strategies and how they integrate with SEO. Familiarity with local SEO and international SEO practices. Experience in using CMS platforms such as WordPress, Shopify, or similar. Ability to manage multiple tasks and prioritize effectively.

Key Competencies:

Analytical Thinking:

Ability to analyze SEO performance and identify areas for improvement.

Problem-Solving:

Ability to troubleshoot issues and find solutions to SEO challenges.

Adaptability:

Comfortable working in a fast-paced, constantly changing environment.

Creativity:

Innovative mindset for finding ways to enhance online visibility and traffic.
Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

Flexible schedule Work from home
Work Location: Remote