Job Description

Position Overview

We are seeking a results-driven SEO Executive to join our digital marketing team. The ideal candidate will be responsible for improving our website's search engine rankings, increasing organic traffic, and implementing effective SEO strategies to enhance our online visibility and drive business growth.

Key Responsibilities

On-Page SEO

Conduct comprehensive keyword research and analysis to identify opportunities Optimize website content, meta tags, headers, and URLs for targeted keywords Ensure proper implementation of title tags, meta descriptions, and header tags Optimize images with appropriate alt tags and file names Improve internal linking structure and site architecture Monitor and improve page load speed and mobile responsiveness Implement schema markup and structured data

Off-Page SEO

Develop and execute link building strategies to acquire high-quality backlinks Conduct outreach campaigns for guest posting and content partnerships Monitor and manage online reputation and brand mentions Build relationships with industry influencers and websites Submit websites to relevant directories and business listings Manage social bookmarking and content promotion activities

Technical SEO

Conduct regular website audits to identify and resolve technical issues Optimize website crawlability and indexation Implement and monitor robots.txt and XML sitemaps Identify and fix broken links, duplicate content, and crawl errors Ensure proper canonicalization and redirect implementation Monitor Core Web Vitals and site performance metrics Work with development team to implement technical SEO recommendations

Content Optimization

Collaborate with content team to create SEO-friendly content Optimize existing content for better search visibility Develop content strategies based on keyword research and competitor analysis Ensure content aligns with search intent and user experience Create and optimize landing pages for targeted campaigns

Analytics & Reporting

Monitor and analyze website traffic using Google Analytics and Search Console Track keyword rankings and organic search performance Generate regular SEO performance reports with actionable insights Analyze competitor SEO strategies and identify opportunities Monitor ROI and conversion metrics from organic traffic Use SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc.

Competitor Analysis

Conduct regular competitor research and analysis Identify competitor keywords, backlinks, and content strategies Benchmark performance against industry competitors Identify gaps and opportunities in the market

Stay Updated

Keep up-to-date with latest SEO trends, algorithm updates, and best practices Participate in SEO forums, webinars, and training sessions Implement new SEO techniques and strategies as needed
Required Qualifications

Education

Bachelor's degree in Marketing, Computer Science, Business, or related field SEO certifications (Google Analytics, Google Ads, HubSpot, etc.) are a plus
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person