to improve our website's visibility on search engines, increase organic traffic, and support our digital marketing goals. The ideal candidate should have strong knowledge of on-page, off-page, and technical SEO.
Key Responsibilities:
1. On-Page SEO:
Perform keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
Optimize website content, meta tags, headers, and landing pages.
Improve website structure, internal linking, and URL optimization.
Ensure keyword placement and content optimization according to SEO guidelines.
2. Off-Page SEO:
Build high-quality backlinks through outreach, guest posting, directories, and other strategies.
Manage link-building campaigns.
Monitor backlink profiles and remove toxic links.
3. Technical SEO:
Conduct website audits and fix technical SEO issues.
Improve website loading speed, mobile-friendliness, and crawlability.
Work with developers to implement technical improvements.
Optimize XML sitemaps and robots.txt.
4. Content Coordination:
Coordinate with content writers to create SEO-friendly content.
Suggest content ideas based on keyword trends and search intent.
5. Monitoring & Reporting:
Track and analyze website performance using Google Analytics, Google Search Console, and other tools.
Prepare weekly and monthly SEO performance reports.
Monitor competitors' strategies and suggest improvements.
Required Skills:
Strong understanding of SEO trends, algorithms, and tools.
Proficiency in Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
Basic understanding of HTML, CSS, and WordPress.
Good communication and analytical skills.
Ability to work independently and as part of a team.
Qualifications:
Bachelor's degree in Marketing, IT, or related field (preferred).
Certification in SEO/Digital Marketing is a plus
Job Type: Full-time
Pay: ₹9,399.17 - ₹25,637.47 per month
Benefits:
Provident Fund
Work Location: In person
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