Job Description

Job Responsibilities:

Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs. Develop and execute effective SEO strategies to drive organic traffic and improve website rankings. Conduct keyword research to identify relevant and high-performing keywords for content optimization. Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement. Conduct on-page and off-page optimization, including link building, to improve website visibility and authority. Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement. Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines. Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly. Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website. Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings. Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts. Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns. Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations. Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. Assist in managing PPC campaigns on multiple platforms (e.g., Google Ads, Bing Ads). Identify campaign optimization opportunities through keyword research and analysis. Track and report campaign performance, including clicks, conversions, and ROI. Provide engaging ad text and landing page suggestions to enhance campaign effectiveness. Collaborate with the PPC team for campaign adjustments and strategy.
Job Type: Full-time

Pay: From ?20,000.00 per month

Benefits:

Cell phone reimbursement
Schedule:

Day shift Fixed shift
Supplemental Pay:

Yearly bonus
Work Location: In person

Expected Start Date: 16/07/2025