off-page optimization and link-building strategies
. The ideal candidate will be responsible for building high-quality backlinks, managing guest posting opportunities, PR submissions, and implementing innovative link acquisition tactics to improve our website's domain authority, rankings, and overall online presence.
Key Responsibilities
Develop and execute effective
off-page SEO strategies
to increase search engine rankings and organic traffic.
Identify, pitch, and secure
guest post opportunities
on relevant high-authority websites.
Manage and execute
PR submissions, article submissions, business listings, forums, and other link-building techniques
.
Conduct
backlink analysis
, identify gaps, and build a strong, diverse backlink profile.
Collaborate with the content team to create link-worthy content for outreach campaigns.
Research competitor backlink strategies and implement actionable insights.
Ensure all off-page activities follow
white-hat SEO practices
and align with Google's latest guidelines.
Track, analyze, and report performance of link-building campaigns using tools like
Ahrefs, SEMrush, Moz, and Google Analytics
.
Build and maintain strong relationships with bloggers, publishers, and webmasters.
Requirements
Proven experience (1-3 years) as an
SEO Executive / Off-Page SEO Specialist
.
Strong knowledge of
link-building strategies
including guest posting, PR, outreach, and digital PR.
Familiarity with
SEO tools
such as Ahrefs, SEMrush, Moz, Majestic, or similar.
Good understanding of
search engine algorithms, ranking factors, and Google guidelines
.
Excellent communication and outreach skills for building relationships with publishers and bloggers.
Ability to handle multiple projects, meet deadlines, and work independently.
Basic knowledge of on-page SEO will be an added advantage.
What We Offer
Competitive salary package.
Opportunity to work on diverse and global projects.
Growth and learning opportunities in digital marketing.
Collaborative and supportive work environment.
Job Types: Full-time, Permanent
Pay: ₹9,189.69 - ₹18,000.00 per month
Work Location: In person
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