On-site
Full-time
1-2 Years experience required
?200000 - 400000
Posted 3 days ago
About Company
Arcitech AI, located in Mumbai's bustling Lower Parel, is a trailblazer in software and IT, specializing in software development, AI, mobile apps, and integrative solutions. Committed to excellence and innovation, Arcitech AI offers incredible growth opportunities for team members. Enjoy unique perks like weekends off and a provident fund. Our vibrant culture is friendly and cooperative, fostering a dynamic work environment that inspires creativity and forward-thinking. Join us to shape the future of technology.
to improve organic visibility, drive qualified traffic, and support lead generation through strong
On-Page, Off-Page, Technical SEO, and content optimization
. The ideal candidate is hands on with SEO tools and performance tracking, and can execute audits, fixes, and optimizations in coordination with content and web teams.
Key Responsibilities
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1) On-Page SEO & Content Optimization
Perform on-page optimization: titles, meta descriptions, headings, internal linking, URL structure, image alt-text, schema basics.
Optimize existing landing pages and blogs for target keywords, search intent, and conversions.
Support content planning with keyword mapping, content briefs, and competitor insights.
Improve content quality for rankings: readability, topical depth, semantic SEO, and content updates.
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2) Technical SEO
Run technical audits and coordinate fixes (crawl issues, indexing, canonicalization, redirects, broken links, sitemap/robots, page speed, Core Web Vitals basics).
Identify and resolve issues impacting rankings and site health.
Work closely with developers to implement technical recommendations correctly.
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3) Off-Page SEO
Execute ethical off-page initiatives: link-building outreach, directory/citation management, brand mentions, and partnership opportunities.
Monitor backlink profile health and support disavow recommendations if required.
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4) SEO Tools, Reporting & Analytics
Use
SEMRush
for keyword research, competitor analysis, audits, and tracking.
Manage
Google Search Console
for performance monitoring, indexing checks, and issue resolution.
Use
Google Analytics
for traffic analysis, behavior insights, and reporting.
Manage
GTM (Google Tag Manager)
for tracking implementation support (events, conversions, basic tags).
Maintain and optimize
Google Business Profile (GMB/GBP)
for visibility, local SEO, and updates.
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5) Performance Tracking & Growth Support
Track rankings, organic traffic, CTR, impressions, conversions, and landing page performance.
Create periodic SEO reports (weekly/monthly) with insights and clear action plans.
Support CRO-aligned SEO improvements (CTA placement, page UX suggestions, content flow).
Required Skills & Tools
Strong understanding of
On-Page SEO, Off-Page SEO, Technical SEO
Hands-on experience with:
SEMRush
Google Search Console
Google Analytics
Google Tag Manager (GTM)
Google Business Profile (GMB/GBP)
Proven experience in
content optimization
(blogs + landing pages)
Basic understanding of HTML elements relevant to SEO (meta tags, headings, canonical, etc.)
Good communication and coordination skills (content + dev team alignment)
Preferred Qualifications (Good to Have)
Exposure to schema markup, Core Web Vitals improvements, and site speed optimization
Experience working with CMS platforms (WordPress/Webflow or similar)
Familiarity with AI tools for SEO research/content improvement (prompting + editing)
Key Performance Indicators (KPIs)
Growth in organic traffic and non-branded keyword visibility
Ranking improvements for priority keywords
Increase in qualified leads/conversions from organic sources
Improvements in technical health (indexing, crawl issues, site speed basics)
* .Content performance uplift (CTR, dwell time, conversions
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