Job Description

We are hiring for a growing D2C brand based out of Mumbai.

The company believes in the innovation of delivering food products in its fresh form. They started their food journey with a wide range of Indian and exotic spices. Raw materials are being procured from various parts of the country in order to give an authentic touch to all spices

Key Responsibilities and Accountabilities (KRAs):

? Conduct detailed keyword research to identify relevant, high-performing keywords.

? Develop and implement keyword strategies to improve organic rankings.

? Monitor and adjust keyword strategies based on search trends and performance metrics.

? Optimize website pages, (titles, descriptions), headers, and content for target keywords.

? Ensure proper internal linking structure and URL optimization.

? Collaborate with the content team to create SEO-friendly content aligned with search intent.

Off-Page SEO and Link Building:

? Develop and execute link-building strategies to acquire high-quality backlinks.

? Monitor and evaluate backlink profiles to maintain domain authority and mitigate risks.

? Engage in outreach efforts to build relationships with relevant industry websites and influencers

Data Collection, Analysis, and Reporting:

? Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to gather and analyze performance data.

? Track key metrics such as organic traffic, keyword rankings, bounce rates, and conversions.

? Prepare detailed weekly/monthly performance reports with insights and recommendations for improvement.

? Provide data-driven insights to guide future SEO strategies and campaigns.

Qualifications & Requirements:

? Education: Bachelor's degree

? Experience: 1-3 years of proven experience in SEO or digital marketing.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹54,000.00 per month

Work Location: In person