Job Description

Job Summary:

We are looking for a

detail-oriented and results-driven SEO Executive

to join our marketing team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, and managing both on-page and off-page SEO initiatives to improve our search engine rankings. This role requires a solid understanding of SEO best practices, search engine algorithms, and modern SEO tools.

Key Responsibilities: On-Page SEO:


Optimize website content, meta tags, and headings to effectively compete with high Domain Authority (DA) websites.


Conduct comprehensive keyword research and competitor analysis.


Ensure SEO-friendly site structure, clean URLs, and proper internal linking.


Implement keyword clustering through strategic internal linking.


Perform regular content and technical SEO audits; identify and implement necessary fixes.

Off-Page SEO:


Execute link-building strategies such as guest posting, article submissions, Quora answers, etc.


Monitor backlink profiles and disavow toxic links when needed.


Improve domain authority through ethical and strategic off-site efforts.

Analytics & Reporting:


Track SEO performance using tools like Google Analytics, Google Search Console, and Ahrefs.


Update monthly reports on website performance, channel-wise metrics, and keyword rankings using platforms like Shopify, GA4, and GSC (training will be provided).

Required Skills:


Proficiency with tools such as Google Analytics, Search Console, Google Keyword Planner, and Ahrefs (Microsoft Clarity is a bonus).


Strong understanding of current SEO trends, algorithm updates, and ranking factors.


Familiarity with Domain Authority (DA) and Page Authority (PA) metrics.


Good analytical, communication, and time management skills.

Preferred Qualifications:


Bachelor's degree in Marketing, Communications, IT, or a related field.


SEO certification from a recognized platform (Google, HubSpot, Moz, etc.) is a plus.


Experience in eCommerce SEO, Google Merchant Center SEO, or Local SEO is a strong advantage.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Paid sick time
Work Location: In person