Job Description

We are looking for a highly skilled

SEO Specialist

with a minimum of 2 years of experience to join our team. The ideal candidate should have in-depth knowledge of

on-page, off-page, and technical SEO

, as well as a proven track record of improving website rankings and organic traffic. You will be responsible for

planning, implementing, and managing SEO strategies

to optimize our digital presence and ensure higher search engine rankings.

Key Responsibilities:

1. SEO Strategy & Implementation:

Develop and execute SEO strategies to increase organic traffic and improve search engine rankings. Perform keyword research and analysis to identify high-impact keywords. Optimize website content, landing pages, and blog articles for search engines.

2. On-Page SEO Optimization:

Optimize title tags, meta descriptions, header tags, and images for SEO. Implement schema markup, structured data, and internal linking strategies. Improve website loading speed and mobile-friendliness for better rankings.

3. Off-Page SEO & Link Building:

Develop and execute high-quality

link-building strategies

. Identify and collaborate with bloggers, influencers, and industry experts for guest posting. Monitor backlink profile and disavow toxic links.

4. Technical SEO & Website Audits:

Conduct

comprehensive SEO audits

and implement fixes for issues like broken links, crawl errors, and duplicate content. Work with developers to improve website structure, site speed, and mobile usability. Ensure the website follows

Google's algorithm updates and SEO best practices

.

5. Content Optimization & Strategy:

Collaborate with the content team to create

SEO-friendly content

that ranks well. Optimize blog posts, product descriptions, and landing pages for better engagement and conversions. Conduct

competitor analysis

to identify content gaps and opportunities.

6. SEO Performance Tracking & Reporting:

Use tools like

Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog

to track and measure SEO performance. Generate monthly SEO reports with key insights and improvement recommendations. Stay updated on the latest

SEO trends, algorithm changes, and industry best practices

.

Required Skills & Qualifications:

?

Experience:

Minimum 2 years in SEO (on-page, off-page, and technical SEO).
?

Tools Proficiency:

Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
?

Technical SEO Knowledge:

Website structure, Core Web Vitals, schema markup, and canonical tags.
?

Content SEO:

Strong understanding of

content marketing & SEO-friendly copywriting

.
?

Link Building Expertise:

Experience with

white-hat link-building strategies

.
?

Analytical & Reporting Skills:

Ability to analyze data and generate actionable insights.
?

Basic HTML & CMS Knowledge:

Understanding of

WordPress, Shopify, and other CMS platforms

is a plus.

Preferred Qualifications:

? Experience with

local SEO

and Google My Business optimization.
? Familiarity with

PPC, social media marketing, and YouTube SEO

is a plus.
? Google Analytics & Google Ads certifications are an added advantage.

Job Types: Full-time, Permanent

Pay: ₹17,000.00 - ₹25,000.00 per month

Benefits:

Paid sick time
Ability to commute/relocate:

Palakkad, Kerala: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

SEO: 2 years (Required) * total work: 2 years (Required)