Job Description

We are seeking a skilled and motivated

SEO Specialist

to join our team and enhance our online visibility. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve organic search rankings, drive traffic, and support our business goals.

Key ResponsibilitieS

Conduct keyword research to guide content teams and enhance website visibility. Optimize website content, landing pages, and blog posts for search engines. Perform ongoing keyword discovery, expansion, and optimization. Develop and implement link-building strategies. Monitor and analyze SEO performance metrics such as organic traffic, rankings, and conversion rates. Stay up-to-date with the latest SEO and digital marketing trends, algorithms, and best practices. Collaborate with web developers and content creators to improve website structure and content for better search engine rankings. Conduct technical SEO audits and recommend fixes for issues like crawl errors, broken links, and page speed optimizations. Manage local SEO efforts, including optimizing Google My Business profiles and handling local citations. Prepare and present performance reports to stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business, IT, or a related field. Proven experience as an SEO Specialist or similar role. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. Strong understanding of search engine algorithms and ranking methods. Excellent analytical, organizational, and problem-solving skills. Knowledge of HTML, CSS, and JavaScript is a plus. Experience in content creation and optimization is an advantage. Strong verbal and written communication skills.

Preferred Skills:

Knowledge of PPC campaigns and Google Ads. Experience with social media marketing. Basic understanding of UX and web design principles.

Employment Type:

Full-time

Job Type: Full-time

Work Location: In person