Job Description

Role: SEO Executive


Department: Marketing


Reporting To: Associate Director Marketing


Location: Bangalore



Job Purpose


We are looking for a data-driven and innovative SEO Specialist to help scale organic growth and lead generation for LeadSquared, a fast-growing comprehensive SaaS CRM company.


The ideal candidate should have hands-on experience in SEO for SaaS businesses, an understanding of SEO strategies (LLMs, content optimization, and technical SEO optimizations), and a passion for leveraging data to improve search visibility and conversions.


This role will involve executing on-page, off-page, and technical SEO strategies while working closely with content, performance marketing, and web development teams.


Key Responsibilities

Execute data-driven SEO strategies to improve organic rankings, traffic, and lead generation for LeadSquared's website. Conduct in-depth keyword research and identify content opportunities based on search intent and B2B SaaS industry trends. Optimize website architecture, metadata, internal linking, and structured data markup to improve crawlability and search visibility. Implement AI-powered SEO techniques, such as content optimization using NLP models (ChatGPT, Jasper, SurferSEO) and automated keyword clustering. Monitor Core Web Vitals and collaborate with developers to improve site speed, mobile-friendliness, and UX optimizations. Conduct technical SEO audits, fixing issues related to crawl errors, indexing, schema markup, and JavaScript SEO. Track SEO performance metrics (organic traffic, rankings, conversions, backlinks) and generate actionable insights using GA4, Search Console, Ahrefs, and SEMrush. Assist in content optimization, entity-based SEO, and topic cluster strategies to improve authority in B2B SaaS search results. Support link-building campaigns by identifying relevant industry sites, guest posting opportunities, and partnerships. Conduct competitor analysis to benchmark against top-ranking SaaS competitors and recommend growth opportunities. Stay updated on Google's algorithm updates, AI advancements in search, and emerging SEO trends.

Skills & Experience Required

1-3 years of hands-on SEO experience from B2B SaaS or tech industries. Strong knowledge of on-page, off-page, and technical SEO best practices. Experience with AI-powered SEO tools (ChatGPT, Jasper, Clearscope, SurferSEO, Etc). Hands-on experience with Google Analytics (GA4), Search Console, Ahrefs, SEMrush, Screaming Frog. Familiarity with content optimization, keyword research, and NLP-driven SEO strategies. Understanding of HTML, CSS, JavaScript SEO, and technical site architecture. Ability to interpret SEO data, track performance, and provide insights for optimization. Experience in B2B keyword strategy, topic clustering, and buyer-journey-based SEO. Strong analytical mindset and the ability to test and implement SEO experiments. * Excellent communication and teamwork skills, with the ability to collaborate with content, development, and marketing teams.