Create effective strategies for search engine optimization.
Lead research for SEO-friendly keywords.
Monitor technical search engine optimization issues and help in fixing them.
Optimize the content of landing pages, blogs, and websites.
Direct and coordinate content teams in off-page search engine optimization tasks like link-building, forum commenting, etc.
Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.
Collaborate with the Social Media Team during the SEO of marketing campaigns.
Stay up to date regarding search engine optimization and marketing standards.
Relevant experience in the IT field and exposure to Singapore or the Australian market will be an added advantage.
Proven results while working on competitive keywords and getting them ranked. Understanding the correlation between traffic and keyword ranking and accordingly planning the overall strategy of the company.
Good knowledge of Content Marketing and ability to identify good content topics and post them on high-quality content publishing sites
Right attitude to link SEO work with sales and lead generation
Requirements
Bachelor’s degree in Computer Science, Marketing, or Business.
Experience in Content marketing.
Experience of working in the IT field and having some programming knowledge could be an Advantage.
Exceptional knowledge of the latest trends in SEO, SEO Strategies, and SEO Best Practices.
Proficient with Technical SEO, Content Marketing, and Search Marketing Techniques.
Knowledge of web analytics tools including Moz, Clicktale, Matomo, Google Analytics, Ahref, Semrush, Uber suggest, Keyword planner, etc.
Familiar with best project management techniques and practices.
Knowledge of Social Media Marketing is a must.
Good written as well as verbal communication skills.