Job Description

Key Responsibilities

Keyword Research & Planning

Build and maintain keyword maps for product pages, launch pages, and documentation (L1/L2 blockchain, crypto cards, exchange, token pages, wallets, etc.). Identify non-brand opportunities, long-tail queries, and topical clusters for Web3/Fintech audiences.

On-Page SEO

Draft/optimize titles, meta descriptions, H1-H3s, internal links, image alt text, and schema-ready copy. Create SEO content briefs for writers (search intent, competitors, outlines, FAQs, internal links, schema suggestions).

Technical SEO (with Dev support)

Run technical audits (crawl, indexation, canonicalization, sitemaps, robots, 404/301 hygiene, hreflang if needed). Track and escalate

Core Web Vitals

and page speed tasks to devs (LCP/INP/CLS) with clear tickets. Validate

structured data

(Organization, Product, FAQ, Article, Breadcrumb, VideoObject, SoftwareApplication) using Rich Results tests.

Content & Docs SEO

Optimize

official websites,

whitepapers, docs, how?tos, and glossary

pages for discoverability and EEAT. Coordinate with Design for SEO-friendly visuals (SVG size, filenames, captions) and with 3D/Video teams for thumbnails and

VideoObject

schema.

Off-Page & Authority

Support ethical link-earning via digital PR, guest posts, ecosystem partnerships, dev community mentions (GitHub/Dev.to/Stack Overflow), and event listings. Maintain a vetted outreach list and track placements (no spammy or paid PBN links).

Analytics & Reporting

Set up/maintain

GSC, GA4, Looker Studio

dashboards; monitor clicks, impressions, rankings, CTR, and conversions. Provide weekly status and monthly performance reports with insights and next actions.

Compliance & Brand Safety

Ensure copy and metadata follow

Web3/Fintech compliance

norms (avoid financial advice, no misleading claims, align disclaimers and T&Cs). Align with tone/brand guidelines and avoid "shilling" style language.

Scope of Work (What this role will deliver)

Quarterly SEO Plan

: Targets by market/segment, keyword clusters, and content roadmap.

Monthly Execution

: On-page optimizations (?30 URLs), 2-4 technical improvements shipped with Dev, and 2-4 quality mentions/backlinks.

Content Briefs

: 6-10 briefs/month for blogs, landing pages, docs, or FAQs.

Schema Rollout

: Priority schema for key templates (Product/Feature, FAQ, Article, VideoObject).

CWV Action List

: Prioritized ticket log with expected impact and owner.

Reporting

: Weekly pulse + monthly deep?dive deck with insights and experiments.

Required Skills & Experience

1-2 years

hands-on SEO experience (agency or in?house); Web3/Fintech or SaaS exposure preferred. Strong with

Ahrefs/Semrush

,

Screaming Frog/Sitebulb

,

GSC/GA4

,

PageSpeed Insights/Lighthouse

. Solid on-page fundamentals (intent mapping, metadata, internal linking, basic content briefs). Working knowledge of

technical SEO

(crawlability, canonicals, sitemaps, robots, CWV basics, schema). Competent with

Looker Studio

dashboards and Excel/Sheets. Clear written communication and ticket writing for Dev (Jira/Notion).

Exposure to crypto/Web3 communities (Reddit, X, Discord) for authority building.

Please share your resume at charmi@pinkskyhr.com

Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Work Location: In person