to join our team and help optimize our online presence. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, on-page and off-page SEO, and analytics. You will be responsible for improving the website's organic search rankings, driving traffic, and enhancing the overall user experience.
Key Responsibilities:
Keyword Research & Analysis:
Conduct keyword research to identify high-volume, relevant keywords for website optimization.
Use tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to analyze competition.
On-Page SEO:
Optimize website content, metadata, and internal linking for better search rankings.
Perform technical audits to identify and resolve website issues (e.g., page load speed, crawl errors, mobile optimization).
Ensure website compliance with search engine algorithms and guidelines.
Off-Page SEO:
Develop and execute link-building strategies to improve domain authority.
Submit websites to relevant directories and create backlinks using ethical techniques.
Manage guest blogging and influencer outreach.
Content Optimization:
Collaborate with content teams to create SEO-friendly content.
Optimize existing content and landing pages to target specific keywords.
Analytics & Reporting:
Monitor and analyze website performance using tools like Google Analytics, Search Console, and other reporting tools.
Track, measure, and report on KPIs such as organic traffic, ranking improvements, and conversion rates.
Competitor Analysis:
Conduct competitor research to identify strengths, weaknesses, and opportunities for improvement.
Stay updated with industry trends and algorithm changes.
Collaboration:
Work with developers to ensure proper implementation of SEO recommendations.
Coordinate with marketing, design, and content teams to execute strategies effectively.
Required Skills and Qualifications:
Bachelor's degree in Marketing, IT, or a related field.
Proven experience as an SEO Executive or in a similar role.
Knowledge of SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
Familiarity with HTML, CSS, and website management.
Strong analytical and problem-solving skills.
Excellent communication and organizational abilities.
Up-to-date with the latest trends and best practices in SEO and SEM.
Preferred Qualifications:
Experience with paid search campaigns (Google Ads, Bing Ads).
Certification in SEO or Digital Marketing.
Knowledge of additional marketing channels like social media and email marketing.
Job Types: Full-time, Permanent