Job Description

Edzy is a fast-growing gamified AI tutor for CBSE and NCERT students in India. Our mission is to make learning engaging, effective, and accessible through AI-powered personalized study tools, high-quality learning resources, and game-based challenges. We're looking for a practical, dedicated, and results-driven

SEO Specialist

to help us grow our online visibility, improve search rankings, and strengthen our brand authority.

Key Responsibilities

1. On-Page SEO & Technical Optimization

Conduct regular

SEO audits

to identify issues and opportunities. Perform

technical SEO assessments

including site speed, crawlability, mobile usability, and indexation health. Optimize

meta tags, headings (H1/H2/H3), schema markup, internal linking

, and structured data. Ensure compliance with

Core Web Vitals

and implement Google Search Console recommendations.

2. Backlink Acquisition & Off-Page SEO

Generate high-quality backlinks

daily from relevant, authoritative websites. Identify and collaborate with industry blogs, media outlets, and niche platforms for guest posting and link placements. Monitor backlink quality and remove/disavow toxic links when necessary.

3. Content Publishing & Brand Awareness

Publish

SEO-optimized articles

on Edzy's blog and partner platforms. Create and post

short-form content

(LinkedIn posts, Quora answers, microblogs) to boost brand visibility. Collaborate with the content team to ensure articles are optimized for SEO and align with trending topics.

4. Content Optimization for SEO

Optimize

keyword usage, titles, headings, descriptions

, and URLs across all content. Add and refine

alt tags

for all images and ensure proper file naming conventions. Compress images/files for faster loading while maintaining quality. Regularly update and repurpose older content for better rankings.

Requirements

Proven experience in

SEO

(on-page, off-page, and technical). Proficiency in SEO tools such as

Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz

, etc. Strong understanding of

keyword research, link-building

, and

content optimization

best practices. Basic knowledge of HTML/CSS for on-page implementation is a plus. Data-driven mindset with analytical problem-solving skills. Excellent written and verbal communication skills.

Preferred Skills

Experience with

content marketing

and

digital PR

. Familiarity with

local SEO

and Google Business Profile optimization. Knowledge of

AI tools

for SEO automation and keyword research. Experience publishing content on

Next.js, WordPress, or Webflow

CMS.

Why Join Edzy?

Be part of a

mission-driven EdTech platform

revolutionizing how students learn. Freedom to experiment with new SEO strategies and tools. Collaborative, growth-focused work culture. Competitive salary and performance-based incentives.
Job Types: Full-time, Fresher

Pay: ?15,000.00 per month

Experience:

SEO tools: 1 year (Preferred)
Work Location: In person

Expected Start Date: 26/08/2025