Job Description

Job Title:

SEO Specialist

Location:

Sector 45, Gurgaon

Job Type:

Full-Time

Candidates must have prior experience in a marketing agency setting, demonstrating the ability to manage multiple clients and deliver results in a fast-paced environment.

About OptMum Digital:

At OptMum Digital, we drive business growth through advanced digital marketing strategies. Our expertise includes SEO, PPC, SMM, website development, and content marketing, helping brands achieve measurable success with innovative solutions.

Job Summary:

We are seeking a results-driven

SEO Specialist

with

1+ year of experience

to enhance organic search performance for our clients. The ideal candidate should have a strong understanding of SEO best practices, keyword research, on-page and off-page optimization, and analytics tools.

Key Responsibilities:1. SEO Strategy & Implementation

Develop and execute SEO strategies to improve organic rankings and website traffic. Conduct keyword research and competitive analysis to identify growth opportunities. Optimize website structure, content, and meta tags for search engines.

2. On-Page & Technical SEO

Optimize website content, including headings, URLs, internal linking, and image SEO. Ensure websites are mobile-friendly and have fast loading speeds. Identify and resolve technical SEO issues using tools like Google Search Console and Screaming Frog.

3. Off-Page SEO & Link Building

Develop and execute link-building strategies to improve domain authority. Conduct outreach and collaborate with bloggers, influencers, and industry partners. Monitor backlink profiles and disavow toxic links when necessary.

4. Performance Analysis & Reporting

Track and analyze website performance using

Google Analytics, Google Search Console, and other SEO tools

. Provide regular reports with insights and recommendations for improvement. Stay updated with the latest SEO trends, Google algorithm updates, and best practices.

Qualifications & Requirements:

Experience:

1+ year of hands-on SEO experience.

Technical Skills:

Strong knowledge of

SEO tools

(Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.).

On-Page & Off-Page SEO:

Expertise in optimizing content, keywords, and backlinking strategies.

Analytical Thinking:

Ability to interpret SEO data and improve strategies accordingly.

Basic HTML & CMS Knowledge:

Experience with WordPress, Shopify, or other CMS platforms is a plus.

Strong Communication Skills:

Ability to work in a team and collaborate with content writers and developers.

Preferred Skills:

Experience with local SEO and Google My Business optimization. Basic understanding of technical SEO elements like schema markup. Knowledge of SEO integration with paid marketing strategies.

Why Join OptMum Digital?

Competitive salary:

?17,000 - ?25,000 per month

Performance-based incentives and bonuses Work in a creative and growth-oriented environment Career advancement opportunities and professional training

How to Apply:

Interested candidates can send their resume and cover letter to

hr@optmumdigital.com

with the subject line:

"SEO Specialist Application - [Your Name]"

Job Type:

Full-time

Salary:

?15,000 - ?20,000 per month

Schedule:

Monday to Friday, Day Shift

Supplemental Pay:

Performance bonus

Work Location:

In-person, Gurgaon

Job Type: Full-time

Pay: ?17,000.00 - ?25,000.00 per month

Schedule:

Day shift Monday to Friday
Supplemental Pay:

Performance bonus
Application Question(s):

Do you have prior experience working in a digital marketing agency?
Work Location: In person