Job Description

JOB DESCRIPTION FOR SEO EXECUTIVE ROLE
Department: Digital Marketing
Position: SEO Executive
Location: Gurgaon Haryana
Reports To: Head of Marketing
Job description:
About the Company
Boolment Software Development Pvt. Ltd. (BSDPL) is a fast-growing IT company specializing in software development, web solutions, mobile applications, and enterprise technologies.
We are driven by innovation, integrity, and collaboration, and we empower businesses by building digital solutions that deliver measurable impact. Our culture thrives on inclusivity, creativity, and continuous learning -- where every team member plays a vital role in our shared success.
Tasks
Position Overview
As an SEO Executive, you will be responsible for strengthening BSDPL's digital presence through data-driven SEO strategies. You will optimize websites, improve search rankings, and enhance organic visibility by working across on-page, off-page, and technical SEO initiatives.
This role is ideal for candidates passionate about search marketing, eager to stay ahead of algorithm updates, and capable of blending creativity with analytics to drive business growth.
Job Details

• Job Title: SEO Executive
• Job ID: SEO/2025/01
• Experience Level: Entry to Mid-level (0-3 years)
• Employment Type: Full-time, On-site
• Location: Gurgaon, Haryana
• Work Hours: 9:30 AM - 6:30 PM (Monday to Saturday)
• Department: Digital Marketing
• Reporting To: Head of Marketing
• Vacancies: 10
• Joining: Immediate / Within 15 Days

Requirements
Key Responsibilities
On-Page SEO

• Conduct keyword research aligned with business goals.
• Optimize meta tags, headers, content, images, and internal links.
• Ensure content is SEO-friendly and aligns with E-E-A-T principles.

Off-Page SEO

• Develop ethical link-building campaigns (guest posts, outreach, digital PR).
• Monitor and maintain backlink quality and domain authority.

Technical SEO

• Perform site audits to identify and fix crawl, indexation, and speed issues.
• Collaborate with developers to improve mobile optimization, site performance, schema markup, and Core Web Vitals.
• Optimize websites for modern frameworks and JavaScript SEO.

Analytics & Reporting

• Track rankings, traffic, and conversions via Google Analytics, GA4, GSC, SEMrush, Ahrefs, and similar tools.
• Create SEO reports and dashboards for performance insights and recommendations.

Competitor & Market Research

• Conduct competitor analysis to identify keyword gaps and link opportunities.
• Monitor industry trends and algorithm updates to refine strategies.

Cross-Team Collaboration

• Coordinate with content writers, designers, and developers to ensure SEO best practices across digital assets.
• Support integration of SEO with social media, PPC, and other digital marketing channels.

Required Skills & Qualifications
Technical Skills

• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (GA/GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog).
• Expertise in keyword research, content optimization, and technical audits.
• Knowledge of HTML, CSS, CMS platforms (WordPress preferred).
• Familiarity with Core Web Vitals, schema markup, and international SEO.
• Experience with local SEO, Google Business Profile, and NAP consistency.
• Competence in competitor analysis, SERP feature optimization, and link-building.

Professional Skills

• Analytical mindset with ability to interpret data and provide insights.
• Strong written and verbal communication for reporting and collaboration.
• Adaptability to Google algorithm updates and emerging search trends (AI, voice, visual search).
• Basic knowledge of eCommerce SEO, CRO, and structured data for rich snippets.

Good-to-Have Skills

• Exposure to international SEO (hreflang, geo-targeting, multilingual strategies).
• Familiarity with AI tools (ChatGPT, Gemini, etc.) for content ideation & SEO automation.
• Experience with YouTube SEO, video optimization, and image SEO.
• Knowledge of privacy-first SEO practices (GDPR, data compliance).
• Understanding of CRO, A/B testing, and content clustering.
• Project management with tools like Trello, Asana, or Jira.

Preferred Candidate Profile

• 0-3 years of SEO/Digital Marketing experience (agency, IT, SaaS, or eCommerce background preferred).
• Certifications in SEO/Digital Marketing (Google, HubSpot, SEMrush, etc.) are an advantage.
• Passionate about SEO, learning, and experimenting with new strategies.

Expected Outcomes

• Growth in organic traffic and keyword rankings.
• Strong backlink profile with low spam score.
• Enhanced website performance and usability.
• Competitive SERP visibility and improved ROI.

Compensation & Benefits

• Salary: ₹3-7 LPA (based on experience).
• Performance bonuses and paid leaves.
• Health insurance, gratuity & retirement benefits.
• Travel reimbursement where applicable.
• Supportive work culture and career growth.

Employee Perks & Learning Culture

• Mentorship and structured career development.
• Sponsored certifications, workshops & webinars.
• Cross-functional exposure and collaboration.
• Regular knowledge-sharing on SEO trends and tools.

Application Deadline
Applications will remain open until the position is filled. Early applications are encouraged.
Job Types: Full-time, Permanent, Fresher, Internship
Work Location: In person
Boolment

Skills Required