Job Description

Job Title:

Marketing & Outreach Specialist (SEO-Focused, In-Office)

Location:

Ahmedabad, India

Experience Required:

2-5 Years

Salary:

?22,000.00 - ?35,000.00 per month

Job Type:

Full-time, Permanent

Work Location:

In person

About the Role

We're looking for a motivated

Marketing & Outreach Specialist

to join our in-office team in Ahmedabad.
You'll be responsible for improving our brand's online presence through smart content promotion, partnerships, and performance-based SEO initiatives.

This role involves managing digital campaigns, coordinating with content creators, and building strong relationships across the web to strengthen visibility and reputation.

Key ResponsibilitiesContent Promotion & Online Partnerships

Identify relevant websites, blogs, and media platforms for brand promotion. Coordinate collaborations, partnerships, and editorial placements. Manage communications with publishers and marketing partners. Track outreach success and ensure all online mentions meet quality standards.

SEO Strategy & Optimization

Support ongoing SEO campaigns to improve visibility and website ranking. Use tools such as

Ahrefs, SEMrush, Google Search Console

, and

Analytics

for keyword research and performance tracking. Work with the content team to create and optimize high-performing marketing assets.

Research & Competitor Insights

Analyze top-performing websites in our niche. Identify growth opportunities based on competitor content and visibility. Maintain a strong database of potential marketing and collaboration opportunities.

Performance Monitoring & Reporting

Create reports to track campaign results and digital performance metrics. Measure growth in visibility, engagement, and authority over time.

Required Skills & Tools

SEO & Marketing Tools: Ahrefs, SEMrush, Google Analytics, Google Search Console Content Optimization & Research: Keyword research, topical analysis, data interpretation Communication Tools: Email platforms, CRM, and outreach software Reporting: Excel/Google Sheets, Data Studio

Qualifications

Bachelor's degree in Marketing, Communications, or a related field. 2-5 years of hands-on experience in SEO, digital marketing, or content promotion. Strong understanding of performance-based marketing and online branding. Excellent written and communication skills.
Job Type: Full-time

Pay: ?264,000.00 - ?420,000.00 per year

Work Location: In person