Job Description

Job Summary:

We are seeking an SEO specialist to join our digital marketing team. The SEO specialist will be responsible for developing and implementing effective strategies to optimize our website and improve its search engine rankings. The ideal candidate should have a deep understanding of search engine algorithms, keyword research, and on-page and off-page optimization techniques and possess strong analytical and problem-solving skills.

Responsibilities:

? Conduct keyword research to identify relevant keywords and phrases to target for the website optimization.

? Optimize website content, including meta tags, headings, URLs, and page copy, to improve organic search rankings

? Perform on-page optimization activities such as content optimization, internal linking, and URL structure optimization

? Develop and execute off-page optimization strategies, including link building and outreach campaigns

? Monitor website performance using SEO tools and analytics platforms, and provide regular reports on key metrics and trends

? Stay up-to-date with the latest SEO tools, technologies, and trends, and make recommendations for their implementation

? Proficiency in using SEO tools and analytics platforms, such as Google Analytics, Google

Search Console, Moz, SEMrush, or similar

? Familiarity with HTML, CSS, and website development principles

? Excellent written and verbal communication skills

Preferred Qualifications:

? Experience with SEO and optimizing websites for local search results

? Familiarity with content management systems (CMS), CRM website platforms

? Knowledge of other digital marketing channels, such as paid search (PPC), social media

marketing, or content marketing

? Bachelor's degree in marketing, communications, or a related field (or equivalent experience)

? Proven experience as an SEO Specialist or similar role, with a track record of improving search engine rankings and organic traffic

? In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors

Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹35,000.00 per month

Benefits:

Provident Fund
Ability to commute/relocate:

Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

SEO: 1 year (Preferred) PPC Campaign Management: 1 year (Preferred) total work: 1 year (Preferred)
Work Location: In person