The SEO executive is responsible for improving the websites of clients to increase web traffic. They focus on keyword research, limiting the repetition of content and building links. The SEO Executive works on technical audits, site-migration and works with the cross-departmental team in implementing recommended SEO changes for improved site visibility in search engines.
Responsibilities:
Develop content optimization strategies that increase client's search engine results rankings
Research SEO keywords to use throughout the websites
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Work on backlinking Strategies to Drive Traffic and Domain Authority
Understanding of on page/off page SEO concepts
Update content and website links for maximum optimization and search engine rankings
Ability to summarize data concisely
Requirements and skills:
Strong technical understanding of SEO
Strong written and verbal communication skills
Understanding of recent history of Google algorithm updates
Knowledge of the core fundamental principles of SEO and its purpose
Experience with programming languages such as PHP and JavaScript, HTML/CSS
Knowledge of social media platforms and its usage
Ability to multi-task and open to changing direction