Job Description

Key Responsibilities:

Develop and implement effective SEO strategies to improve organic search rankings and increase overall website visibility.

Conduct thorough keyword research to identify high-performing search terms and integrate them into content strategies.

Execute both on-page and off-page optimisation techniques, including link building and internal linking strategies.

Handle day-to-day website management, including content updates and technical audits to ensure best SEO practices.

Monitor and analyse site performance using SEO tools such as Google Search Console, Google Analytics, and other industry platforms.

Apply SEO recommendations derived from data insights and algorithm updates.

Collaborate with content creators, developers, and the digital marketing team to ensure SEO goals align with marketing objectives.

Stay updated with the latest SEO trends, algorithm changes, and best practices in digital marketing.

Provide regular performance reports, insights, and recommendations for continuous improvement.

Ensure optimal user experience and website usability through performance and UX audits.

Qualifications & Requirements:

Bachelor's degree in Computer Science, Computer Engineering, Digital Marketing, or a related field.

Completion of a certified SEO course is highly preferred.

Strong understanding of search engine algorithms, ranking factors, and optimisation techniques.

Proficiency in keyword research tools and integrating keywords into effective website content.

Familiarity with Google Search Console, Google Analytics, and other SEO-related tools.

Experience in managing, updating, and maintaining websites with a focus on SEO performance.

Knowledge of digital marketing practices, including SEM, content marketing, and social media strategy.

Strong analytical and problem-solving skills with attention to detail.

Excellent verbal and written communication skills.

Ability to work independently and collaboratively in a team environment.

Basic knowledge of HTML, CSS, and website structure is a plus.

Job Types: Full-time, Permanent

Benefits:

Flexible schedule Leave encashment
Supplemental Pay:

Overtime pay Yearly bonus
Work Location: In person