Job Description

SEO Specialist Roles & Responsibilities

Develop optimization strategies that increase the company's website search engine results rankings Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI Work with editorial and marketing teams to drive SEO in content creation and content marketing Research and implement SEO recommendations Create and execute a link-building strategy Determine measurable goals that demonstrate improvement in marketing efforts Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Day-to-Day Duties

Conduct page optimization for search engine marketing Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance Collaborate with others within the marketing department to manage SEO strategy Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content

SEO Specialist Essential Skills

Experience with Google and Bing's services, including Analytics and Webmaster Tools Experience with Google's Keyword Tool A functional understanding of HTML and CSS The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills Proven success in link-building and viral strategies The ability to deploy an effective local and long-tail search strategy A deep understanding of mobile strategy and how it relates to SEO A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations An up-to-date, working knowledge of current, past, and projected tre
Job Types: Full-time, Fresher

Pay: ?10,000.00 - ?30,000.00 per month

Benefits:

Provident Fund
Work Location: In person