Job Description

1. Keyword Research & Strategy

Identify and analyze keywords relevant to events, decor, and celebration services.

Develop SEO strategies targeting seasonal and trending events (Valentine's Day, Diwali, weddings, etc.).

Monitor competitor keywords and industry trends to stay ahead.

2. On-Page Optimization

Optimize website content, blogs, service pages, and landing pages with targeted keywords.

Manage meta titles, descriptions, header tags, and image optimization.

Improve internal linking and site navigation for better user experience and crawlability.

3. Off-Page SEO & Link Building

Develop and implement link-building strategies for domain authority improvement.

Build quality backlinks through guest blogging, PR submissions, and industry collaborations.

Manage business listings, citations, and local SEO activities.

4. Technical SEO

Conduct regular website audits and resolve issues (broken links, duplicate content, crawl errors).

Ensure mobile responsiveness, fast loading speed, and structured data implementation.

Optimize for voice search and local search.

5. Content Optimization

Collaborate with the content team to create SEO-friendly blogs, event guides, and creative articles.

Ensure content aligns with keyword strategy and user intent.

Update existing content for freshness and relevance.

6. Analytics & Reporting

Track website performance using Google Analytics, Search Console, SEMrush, or Ahrefs.

Monitor keyword rankings, organic traffic, and conversion rates.

Prepare monthly performance reports and share actionable insights.

7. Competitor & Market Analysis

Conduct competitor analysis to identify SEO gaps and opportunities.

Stay updated with Google algorithm changes and industry SEO trends.

Suggest innovative strategies to increase organic reach and brand visibility.

Requirements & Skills

Bachelor's degree in Marketing, Communications, or related field.

1-3 years of proven SEO experience (event, e-commerce, or lifestyle industry preferred).

Strong knowledge of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz).

Understanding of HTML, CSS, and CMS platforms (WordPress/Shopify).

Strong analytical and problem-solving skills.

Ability to work on seasonal campaigns and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off Provident Fund
Application Question(s):

Please help me with your total experience , current salary , expectations and notice period ?
Work Location: In person