SEO, PPC, and lead generation for IT-based companies
. The ideal candidate should have a strong understanding of search engine algorithms, paid campaigns, and strategies to drive high-quality leads.
Key Responsibilities:
Develop and execute SEO strategies to improve search engine rankings and organic traffic.
Conduct keyword research, competitor analysis, and implement on-page & off-page SEO.
Manage and optimize PPC campaigns (Google Ads, Bing Ads) to drive conversions.
Track, analyze, and report SEO & PPC performance using tools like Google Analytics and Search Console.
Implement lead generation strategies through SEO and paid campaigns.
Optimize website content and landing pages for better user engagement and conversions.
Develop link-building strategies to enhance domain authority.
Stay updated with SEO trends, Google algorithm changes, and industry best practices.
Collaborate with content, marketing, and development teams to align SEO efforts.
Requirements:
1-5 years of experience in SEO, PPC, and lead generation, preferably in an IT-based company.
Strong knowledge of Google Ads, Bing Ads, and PPC strategies to maximize ROI.
Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Google Analytics, and Search Console.
Experience in B2B and B2C lead generation campaigns.
Strong analytical skills to measure and improve campaign performance.
Excellent communication and reporting skills.
Preferred Qualifications:
Experience with technical SEO for IT services.
Familiarity with AI-driven SEO tools and automation.
Job Type: Full-time